Yue Hu, Xi Zhou and Minghao He tarafından tasarlanan Virtu AI Alışveriş Web Sitesi

Yue Hu, Xi Zhou and Minghao He tarafından tasarlanan Virtu AI Alışveriş Web Sitesi, Dijital Ürün Tasarımı Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Demir Ödülü ödülünün saygın bir kazananıdır.

DemirDijital Ürün· 2025

Virtu AI Alışveriş Web Sitesi

tasarımcı: Yue Hu, Xi Zhou and Minghao He

Müşteri: Virtu AI

Dijital Ürün Kategorisinde A' Design Award Demir Ödülü Kazananı

20,891

Doğrulanmış Ödül Kazananı

#164673 için Ödül Durumunu Doğrula

A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Virtu AI Alışveriş Web Sitesi Hakkında

Virtu AI, kişiselleştirilmiş takma tırnak (press-on) tasarlamaya yarayan bir web platformudur. Kullanıcılar bir fikri basit bir cümleyle anlatır ve yapay zekâ buna uygun bir tırnak seti üretir. Bilgisayarlı görü tabanlı bölütleme her bir tırnak ucunu ayrıştırır; böylece on adet bireysel tırnaktan oluşan bir set tasarlanabilir ve mevcut renklerle eşleştirilebilir. Tamamlanan tasarımlar, bitmiş takma tırnakları üretip gönderen usta zanaatkârlara iletilir. Gezinme sade tutulmuştur; böylece teknik bilgisi olmayan kişiler de özel tırnak sanatı yaratabilir ve kişisel fikirlerini giyilebilir nesnelere dönüştürebilir.

Tanınırlık

A' Design Award Demir Ödülü Hakkında

Virtu AI Alışveriş Web Sitesi, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Virtu AI Alışveriş Web Sitesi, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Virtu AI Alışveriş Web Sitesi titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Boyutlar ve Ambalaj: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Etiketler: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Üretim Teknolojisi: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Tasarım Zorluğu: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Araştırma: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
İlham: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Proje Süresi: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
İşleyiş Akışı: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Ekip Üyeleri: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Görsel Kredileri: All materials credit to Xi Zhou, Yue Hu and Heidi He