Rebrand Next Birincil İşlev: Markalama by Eluan Araujo

Rebrand Next Birincil İşlev: Markalama by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award Bronz Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

BronzGrafik· 2026

Rebrand Next Birincil İşlev: Markalama

by Eluan Araujo

Client: Ash Studio

A' Design Award Bronz Ödülü Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #167125

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebrand Next Birincil İşlev: Markalama

Kitap Metni: Bu proje, ortak bir kurumsal bağlam içinde farklı nesiller arasındaki bir arada var oluşu ve sürekliliği temsil etmek üzere tasarlanmış bir görsel kimlik sistemini sunmaktadır. Öneri, görsel tutarlılığı korurken esnek uygulamaya olanak tanıyan net ve modüler bir geometrik yapıya dayanmaktadır. Sembol, biçimsel sadeliği simgesel derinlikle birleştirerek birden fazla format ve hedef kitleye uyarlanabilmesini sağlar. Sonuç, çağdaş ifade ile geleneğin dengesini gerektiren ortamlara uygun, dayanıklı ve işlevsel bir kimliktir.

The Recognition

About the A' Design Award Bronz Ödülü

Rebrand Next Birincil İşlev: Markalama, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Rebrand Next Birincil İşlev: Markalama, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Rebrand Next Birincil İşlev: Markalama ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.