Onshore Roasters Marka Kimliği by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Gümüş Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.
GümüşGrafik· 2025
Onshore Roasters Marka Kimliği
Client: Cansu Dagbagli Ferreira
A' Design Award Gümüş Ödülü Winner in Grafik Category
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- Verified Award Winner
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The Design
About Onshore Roasters Marka Kimliği
Onshore Roasters marka kimliği, lüks, doğa ve sürdürülebilirlik uyumunu yansıtır. Logo, kahve çekirdeği, güneş ışınları ve dalgaları birleştirerek denizdeki mükemmel bir sabah ritüelini somutlaştırır. Özenle seçilmiş toprak tonlarındaki palet ve geri dönüştürülmüş kağıt ambalaj, markanın zarafet ve çevre duyarlı değerlerine olan bağlılığını güçlendirir. Yatçılık yaşam tarzından ilham alan tasarım, sadelik ve sofistikeyi dengeleyerek kaliteli kahve ile açık denizler arasında kusursuz bir bağlantı yaratır.
The Recognition
About the A' Design Award Gümüş Ödülü
Onshore Roasters Marka Kimliği, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Onshore Roasters Marka Kimliği, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Onshore Roasters Marka Kimliği, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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