Dapeng Zhang tarafından tasarlanan Time And Seasons Of Dunhuang Afiş Serisi

Dapeng Zhang tarafından tasarlanan Time And Seasons Of Dunhuang Afiş Serisi, Kültürel Miras ve Kültür Endüstrisi Tasarımı Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Demir Ödülü ödülünün saygın bir kazananıdır.

DemirKültürel Miras· 2025

Time And Seasons Of Dunhuang Afiş Serisi

tasarımcı: Dapeng Zhang

Müşteri: Dapeng Zhang

Kültürel Miras Kategorisinde A' Design Award Demir Ödülü Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Time And Seasons Of Dunhuang Afiş Serisi Hakkında

Dunhuang'ın Zamanı ve Mevsimleri, Mogao Mağaraları'nın duvar resmi estetiğini Çin takviminin yirmi dört güneş terimiyle (solar term) ilişkilendiren bir afiş serisidir. Dunhuang'ın mineral pigment renkleri dijital olarak yeniden oluşturulmuş; fırça darbelerinin ritmi ve dekoratif motifler çağdaş tipografiyle birleştirilerek her bir güneş teriminin tarımsal anlamı görünür kılınmıştır. Her afiş 594 x 841 milimetre ölçülerinde olup serigrafi baskı tekniğiyle üretilmiştir. Seri, tarihsel doğruluğu ve yalın modern biçimi korurken somut olmayan kültürel mirasın yenilenmesine yönelik bir yol sunmaktadır.

Tanınırlık

A' Design Award Demir Ödülü Hakkında

Time And Seasons Of Dunhuang Afiş Serisi, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Time And Seasons Of Dunhuang Afiş Serisi, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Time And Seasons Of Dunhuang Afiş Serisi titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: "Dunhuang Seasonal Festivals" is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.
Boyutlar ve Ambalaj: 594mm×841mm
Etiketler: Poster Design, Dunhuang Patterns, Typegraphy Design
Üretim Teknolojisi: Screen Printing
Tasarım Zorluğu: In terms of creative conception, it is extremely challenging to achieve the natural integration of Dunhuang elements with the structure and strokes of the font while also ensuring the readability of the font.
Regarding internal factors, having an in-depth understanding of the cultural connotations of Dunhuang and making the design conform to modern aesthetics places high demands on one's knowledge reserve and design capabilities.
Moreover, there are also problems of scattered information and difficulties in screening when it comes to the collected Dunhuang elements.
Araştırma: Research Type: Cultural communication and design practice.
Research Objectives: To popularize Dunhuang culture and the agricultural culture related to the 24 solar terms, explore the design model that combines tradition and modernity, and provide new ideas for the cultural and creative industry.
Methodology: Sort out relevant classical documents and research materials, conduct on - site investigations in Dunhuang Mogao Grottoes, and carry out questionnaires and interviews to collect the public's understanding of traditional culture and their feedback on design works.
Data Collection and Tools: Data are collected from literature materials, on - site investigation records, and 200 questionnaires.
Participants and Experiments: Participants cover people of different ages and occupations. Around the first draft of the poster, evaluations are invited and the design is optimized accordingly.
Results: The poster integrates Dunhuang and solar - term elements. With its eye - catching design, it has been widely spread on social media, triggering enthusiastic discussions among the public about the two cultures and enhancing the cultural attention and influence.
Insights and Impacts: This research sets an example for cultural promotion, inspires creators to explore the value of traditional culture, promotes the innovation of cultural and creative product design, and enables traditional culture to integrate into modern life.
Real - world Impacts: Commercially, cultural and creative products related to the poster have a warm response, expanding the commercial value of traditional culture. Socially, it enhances the public's cultural identity and pride, and promotes cultural inheritance and development. In the design field, it leads the trend of integrating tradition and modernity, injecting vitality into the industry.
İlham: The inspiration for the project comes from the profound connection between Dunhuang murals and the Chinese 24 solar terms. The design combines Dunhuang elements with the agricultural themes of the solar terms, reinterpreting ancient visual language. The project digitally reconstructs Dunhuang mineral colors and traditional patterns, blending them with contemporary typography to breathe new life into them within the context of modern culture.
Proje Süresi: The project was launched in Dunhuang in November 2023, concluded in October 2024, and was exhibited at Zhejiang Sci-Tech University in November 2024.
İşleyiş Akışı: The poster design facilitates profound interaction between audiences and the 24 Solar Terms and Dunhuang cultural heritage through four strategic dimensions: visual magnetism, informational storytelling, emotional resonance, and social media propagation. This multidimensional approach achieves dual cultural communication objectives - immersing viewers in traditional aesthetic philosophy while organically stimulating participatory engagement and grassroots dissemination momentum.
Görsel Kredileri: Main image #1:Dapeng Zhang, Time and Seasons of Dunhuang, 2024.
Optional image #2:Dapeng Zhang, Poster display, 2024.
Optional image #3:Dapeng Zhang, Design application 1 , 2024.
Optional image #4:Dapeng Zhang, Design application 2 , 2024.
Optional image #5:Dapeng Zhang, Design application 3, 2024.