Ina Oakley tarafından tasarlanan Freistil Kurumsal Kimlik

Ina Oakley tarafından tasarlanan Freistil Kurumsal Kimlik, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzGrafik· 2025

Freistil Kurumsal Kimlik

tasarımcı: Ina Oakley

Müşteri: Freistil Praxis Caspary

Grafik Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Freistil Kurumsal Kimlik Hakkında

Freistil, bir fizyoterapi kliniği için oluşturulmuş bir kurumsal kimliktir. Kimlik çalışması; kartvizitler, afişler, kıyafetler ve bir web sitesi dahil olmak üzere basılı ve dijital mecraları kapsamaktadır. Freistil adı "serbest stil" anlamına gelir ve her hasta için seçilen esnek tedavi yöntemlerine gönderme yapar. İllüstratif öğeler geleneksel zanaatkârlığı modern fikirlerle birleştirirken, esneme efektine sahip tipografik logo hareketi ve açıklığı çağrıştırır. Renk paleti mor, mercan, kırık beyaz ve maviden oluşmaktadır. Nitelikli kâğıtlar ve sürdürülebilir malzemeler tercih edilmiş, mümkün olan yerlerde yerel tedarikçilerle çalışılmıştır.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Freistil Kurumsal Kimlik, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Freistil Kurumsal Kimlik, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Freistil Kurumsal Kimlik ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Boyutlar ve Ambalaj: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Etiketler: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Üretim Teknolojisi: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Tasarım Zorluğu: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Araştırma: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
İlham: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Proje Süresi: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
İşleyiş Akışı: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patentler: buero inaoakley, 2024
Ekip Üyeleri: Ina Oakley and Anne-Marie Bayer
Görsel Kredileri: Mockup Maison, Adobe Firefly and Nastasic