Yen Chang Chen tarafından tasarlanan The Kaobei Ana İşlev: Kültürel Tanıtım Bardağı

Yen Chang Chen tarafından tasarlanan The Kaobei Ana İşlev: Kültürel Tanıtım Bardağı, Reklamcılık, Pazarlama ve İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2026 A' Design Award Altın Ödülü ödülünün saygın bir kazananıdır.

AltınReklam· 2026

The Kaobei Ana İşlev: Kültürel Tanıtım Bardağı

tasarımcı: Yen Chang Chen

Müşteri: Yuan Ze University

Reklam Kategorisinde A' Design Award Altın Ödülü Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

The Kaobei Ana İşlev: Kültürel Tanıtım Bardağı Hakkında

Kitap Metni: Kültürel Tanıtım Bardağı, çağdaş Tayvan popüler kültürünün ayırt edici bir unsurunu somut bir kültürel esere dönüştürmek için tasarlandı. Mizah, hiciv ve toplumsal eleştiriyi bir araya getiren, geniş çapta tanınan bir internet fenomeninden ilham alan proje, halk dilinin ürün tasarımına nasıl aktarılabileceğini araştırıyor. Dijital kültür ile fiziksel deneyim arasında köprü kuran tasarım, kültürel belleği koruyor, halkın katılımını teşvik ediyor ve yerel kimlik ile kolektif ifade üzerine düşünmek için erişilebilir bir yol sunuyor.

Tanınırlık

A' Design Award Altın Ödülü Hakkında

The Kaobei Ana İşlev: Kültürel Tanıtım Bardağı, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. The Kaobei Ana İşlev: Kültürel Tanıtım Bardağı, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. The Kaobei Ana İşlev: Kültürel Tanıtım Bardağı yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Boyutlar ve Ambalaj: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Etiketler: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Üretim Teknolojisi: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Tasarım Zorluğu: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Araştırma: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
İlham: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Proje Süresi: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
İşleyiş Akışı: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.