Ecust Creplus Design tarafından tasarlanan Hyzy World Youth Activity Center Kurumsal Kimlik

Ecust Creplus Design tarafından tasarlanan Hyzy World Youth Activity Center Kurumsal Kimlik, Reklamcılık, Pazarlama ve İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Altın Ödülü ödülünün saygın bir kazananıdır.

AltınReklam· 2025

Hyzy World Youth Activity Center Kurumsal Kimlik

tasarımcı: Ecust Creplus Design

Müşteri: HYZY World Youth Activity Center

Reklam Kategorisinde A' Design Award Altın Ödülü Kazananı

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Doğrulanmış Ödül Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Hyzy World Youth Activity Center Kurumsal Kimlik Hakkında

Hyzy World logosu, bütünlük ve mükemmelliği simgeleyen dairesel bir form benimseyerek mimari kemeri belirleyici bir özellik olarak kusursuz bir şekilde entegre eder. İki boyutlu ve üç boyutlu ifadeleri birleştiren tasarım, Geleceğe Açılan Kapı konseptini somutlaştırır. Logonun ayırt edici özelliği gizli kalp şekilli detayıdır: yukarıdan bakıldığında mükemmel bir kalp şekli ortaya çıkar ve güneş ışığı altında gölge de doğal olarak kalp şekli oluşturur. Bu çift kalp konsepti, markanın Sevgiyle Besleme temel felsefesini güzel bir şekilde aktarır.

Tanınırlık

A' Design Award Altın Ödülü Hakkında

Hyzy World Youth Activity Center Kurumsal Kimlik, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. Hyzy World Youth Activity Center Kurumsal Kimlik, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. Hyzy World Youth Activity Center Kurumsal Kimlik yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Etiketler: Logo, Branding, IP Design, Mascot design
Tasarım Zorluğu: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Araştırma: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
İlham: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Proje Süresi: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
İşleyiş Akışı: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Patentler: All Copyrights ECUST-CRE+ Design, 2025
Ekip Üyeleri: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Görsel Kredileri: All Copyrights ECUST-Creplus Design, 2025