Rui Deng tarafından tasarlanan Jiangnan Collection Görsel Kimlik

Rui Deng tarafından tasarlanan Jiangnan Collection Görsel Kimlik, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2026 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzGrafik· 2026

Jiangnan Collection Görsel Kimlik

tasarımcı: Rui Deng

Müşteri: Universiti Putra Malaysia

Grafik Kategorisinde A' Design Award Bronz Ödülü Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Jiangnan Collection Görsel Kimlik Hakkında

Jiangnan Collection, Çin'in güneyindeki su kasabalarından ilham alan bir görsel kimliktir. Tasarım; geleneksel mimariyi, nehirleri ve gündelik yaşam sahnelerini geometrik kompozisyon ve modern bir renk sistemi aracılığıyla yeniden yorumlar. Kültürel imgeler, ipek eşarplar, kağıt bardaklar, kitap ayraçları ve buzdolabı mıknatısları gibi yaşam tarzı ürünlerine uyarlanabilen, ölçeklenebilir bir grafik sisteme dönüştürülmüştür. Görseller dijital illüstrasyon iş akışıyla oluşturulmuş ve baskıda doğru sonuç elde etmek için CMYK olarak hazırlanmıştır. Amaç, bölgesel mirası modern günlük yaşamın bir parçası haline getirmektir.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Jiangnan Collection Görsel Kimlik, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Jiangnan Collection Görsel Kimlik, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Jiangnan Collection Görsel Kimlik ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Jiangnan Collection is a contemporary visual identity inspired by the poetic landscapes of southern China. It reinterprets traditional water-town architecture, rivers, and everyday life through a modern compositional language and color system. The design transforms cultural imagery into a scalable visual system for lifestyle products such as silk scarves, paper cups, bookmarks, and souvenirs.
Boyutlar ve Ambalaj: The core artwork was created at a master resolution of 3600 × 3600 pixels at 72 DPI in CMYK color mode. The visual system is scalable and adaptable to multiple product formats. Standard application sizes include silk scarves at 900 × 900 mm, paper cups at 90 × 140 mm (wrap layout), bookmarks at 50 × 150 mm, and fridge magnets at 60 × 80 mm. All outputs follow ISO print standards to ensure consistent reproduction quality.
Etiketler: Jiangnan culture, cultural illustration, modern Chinese design, visual identity, souvenir design, lifestyle products, graphic system, heritage reinterpretation
Üretim Teknolojisi: The design was created using a digital illustration workflow based entirely on Adobe Photoshop. The composition was developed through layered construction, modular deconstruction of traditional forms, and geometric abstraction to reinterpret architectural and landscape elements into a contemporary visual language. Color grading and tonal harmony were refined through adjustment layers and blending modes. High-resolution, print-ready files were prepared in CMYK to ensure accurate reproduction for silk scarves, paper cups, bookmarks, and souvenir products.
Tasarım Zorluğu: The main challenge of this project was balancing cultural authenticity with contemporary visual appeal. Translating traditional Jiangnan architecture and poetic landscapes into a modern graphic system required careful deconstruction and restructuring of classical forms without losing their cultural meaning. Another challenge was ensuring visual consistency and scalability across multiple product formats. Technical limitations in color reproduction and print compatibility were addressed through iterative testing and color calibration. The project required resolving tensions between heritage preservation, modern aesthetics, and industrial feasibility.
Araştırma: Jiangnan Collection reinterprets the poetic landscapes of Southern China through a contemporary lens. By deconstructing water-town architecture and river rhythms into a modern geometric and color system, the design revitalizes regional heritage. This scalable visual identity seamlessly adapts to lifestyle products, from silk scarves to stationery, bridging traditional aesthetics with modern daily life.
İlham: Jiangnan Collection was inspired by the poetic landscapes of southern China and the desire to reinterpret traditional water-town culture for contemporary life. The project draws from classical Chinese architecture, riverside scenes, and everyday local imagery, translating them into a modern visual language through geometric composition and color design. The motivation was to bridge heritage aesthetics with modern lifestyle products, making cultural memory more accessible.
Proje Süresi: The project started in March 2025 in Shaoxing, China, and was completed in June 2025. The design development, visual research, and digital production were carried out by the design team, and the final artworks were prepared for application across multiple lifestyle products, including silk scarves, paper cups, bookmarks, and souvenir items.
İşleyiş Akışı: Users experience the design through everyday objects such as silk scarves, paper cups, bookmarks, and fridge magnets. The visual elements guide the eye through layered landscapes, creating a calm, story-like flow inspired by traditional water towns. As the design appears across different products, it transforms daily activities into moments of cultural reflection. The interaction encourages emotional connection, allowing users to engage with heritage aesthetics while enjoying modern lifestyle rituals.
Patentler: Copyrights belong to Deng Rui and Zhang Chencan, 2025.
Ekip Üyeleri: Designer：Deng Rui
Görsel Kredileri: Image #1: Illustrator Deng Rui
Image #2: Illustrator Zhang Chencan
Image #3: Illustrator Deng Rui
Image #4: Illustrator Zhang Chencan
Image #5: Illustrator Deng Rui