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Press Kit

Unique Properties

The Jade Marble glass door refrigerator redefines kitchen norms, moving beyond conventional steel. Its sleek facade, featuring marble patterns and gold accents, transforms the appliance into an architectural centerpiece. Designed for modern living, it offers a seamless, premium look with easy-to-clean glass. By merging high-end materials with refrigeration technology, it delivers a functional masterpiece, a bold expression of luxury and contemporary taste.

Dimensions & Packaging

Dimensions(WHD)(In cm): 61.5 x 167.6 x 71.6
Weight: 57Kg
India's Fastest Convertible Refrigerator
Convert Freezer to Fridge in ~10 mins
Exquisite Glass Finishes
10-in-1 Convertible Modes
Upto 15 days of freshness in fridge and freezer
Upto 2X longer Vitamin Preservation with 6th Sense Nutrilock Technology Prevents excess ripening of fruits and vegetables with Zeolite Technology Upto 50% Energy Saving with Mini Ref Mode

Tags

whirlpool, glassdoor, nature, makeinindia, glass, refrigerator, refrigeration, cooling, precious

Production Technology

Leveraging deep material expertise, the In-house Design team collaborated with global suppliers to turn a vision into reality. By printing directly onto glass, they preserved the artwork's richness and depth. To overcome the glass’s natural green tint, the team conducted rigorous calibrated trials, balancing dark marble tones with warm gold accents. This meticulous color correction ensured the final production matched the intended premium visual impact.

Design Challenge

The primary research challenge was navigating India’s immense cultural and regional diversity. Defining a universally accepted "premium" aesthetic is highly complex when regional sensibilities and acceptance of modern finishes vary drastically. These fragmented geographical preferences had to be reconciled while also addressing the stark contrasts in taste between mass and premium buyers. The core hurdle was synthesizing diverse consumer feedback on various marble and stone patterns to find a unifying design language. The intent was to craft a distinctive, modern finish that satisfied the premium segment's desire for differentiation while achieving broad cultural resonance across the diverse Indian market.

Research

A detailed consumer and market research was conducted by the In-house research team across different regions of India to better understand changing lifestyles and design preferences in the refrigerator category. The research showed that many consumers, especially in the premium segment are seeking modern yet differentiated home appliances. It also highlighted clear differences between mass and premium buyers in their expectations and taste. These insights guided the development of the Jade Marble glass door refrigerator, helping the team create a design that feels modern, distinctive, and relevant to its audience.

Inspiration

Modern homes are now personal sanctuaries reflecting individual taste. As luxury shifts toward meaningful storytelling, interiors blend natural materials with modern style. Inspired by Kintsugi, embracing beauty in imperfection, and the prestige of marble, Whirlpool’s glass-finish refrigerator translates stone into contemporary art. More than an appliance, it is a statement of elegance and individuality, crafted by Whirlpool to define the future of elevated living in premium homes.

Project Duration

Duration: 1 yr
Design: Whirlpool Design Studio, Gurgaon
Engineering & Production: Whirlpool Plant, Ranjangoan, Pune

Operation Flow

This glass door refrigerator challenges the monotony of the steel refrigeration industry. With the application of marble inspired facade,the refrigerator brings a refined material story into the kitchen, one that resonates strongly with the growing use of marble and natural surfaces in modern Indian homes. As kitchens evolve into curated, design-led spaces, the Jade Marble finish integrates effortlessly, complementing contemporary and premium interiors.

Patents

NA

Image Credits

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