Chungsheng Chen, Enyang Chen and Wanyun Lo tarafından tasarlanan PatchU Marka Kimliği, Karakter Tasarımı

Chungsheng Chen, Enyang Chen and Wanyun Lo tarafından tasarlanan PatchU Marka Kimliği, Karakter Tasarımı, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2026 A' Design Award Demir Ödülü ödülünün saygın bir kazananıdır.

DemirGrafik· 2026

PatchU Marka Kimliği, Karakter Tasarımı

tasarımcı: Chungsheng Chen, Enyang Chen and Wanyun Lo

Müşteri: Tainan University of Technology/Product Design Department

Grafik Kategorisinde A' Design Award Demir Ödülü Kazananı

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Doğrulanmış Ödül Kazananı

#180916 için Ödül Durumunu Doğrula

A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

PatchU Marka Kimliği, Karakter Tasarımı Hakkında

PatchU, artık yatak tekstili kumaşlarını peluş oyuncaklara ve yaşam tarzı aksesuarlarına dönüştüren bir markalaşma ve karakter tasarımı projesidir. Kumaşlar boyutlarına, dokularına ve ton değerlerine göre ayrılır, ardından esnek kalıplar kullanılarak yalın birer arkadaş figürüne dikilir. Görünür dikişler ve yama işçiliği marka kimliğinin bir parçası olarak korunur; böylece her parça diğerinden hafifçe farklılaşır. Ambalaj ve illüstrasyonlar malzemelerin kökenini anlatır. Amaç, fazla tekstil ürünlerine yeni bir değer ve gündelik yaşamda sıcak bir yer kazandırmaktır.

Tanınırlık

A' Design Award Demir Ödülü Hakkında

PatchU Marka Kimliği, Karakter Tasarımı, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. PatchU Marka Kimliği, Karakter Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. PatchU Marka Kimliği, Karakter Tasarımı titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Etiketler: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Üretim Teknolojisi: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Tasarım Zorluğu: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Araştırma: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
İlham: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Proje Süresi: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
İşleyiş Akışı: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Patentler: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Ekip Üyeleri: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Görsel Kredileri: Image#1~#5: acdesign associates International Co., Ltd.