Constructing The Intangible Birincil İşlev: Kavramsal İllüstrasyon by Yuanying He

Constructing The Intangible Birincil İşlev: Kavramsal İllüstrasyon by Yuanying He is a highly esteemed winner of the very prestigious 2026 A' Design Award Demir Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

DemirGrafik· 2026

Constructing The Intangible Birincil İşlev: Kavramsal İllüstrasyon

by Yuanying He

Client: K3ntiv3

A' Design Award Demir Ödülü Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #181673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Constructing The Intangible Birincil İşlev: Kavramsal İllüstrasyon

Kitap Metni: Soyutu İnşa Etmek, hafızayı bir koruma süreci olarak değil, bir yeniden yapılandırma süreci olarak ele alıyor. Çocukluğun pomelo çiçeklerinin geçici kokusundan ilham alan çalışma, anımsama yapısını görselleştirmek için vinçler, ızgaralar ve hizasız merdivenler gibi mimari öğelerden yararlanıyor. Hafıza, bugünkü kimliği inşa etmek üzere geçmişin parçalarını bir araya getiren aktif bir eylem olarak sunuluyor. Kısıtlı bir yapısal dil aracılığıyla eser, soyut bir duyusal deneyimi görünür bir mekânsal forma dönüştürüyor.

The Recognition

About the A' Design Award Demir Ödülü

Constructing The Intangible Birincil İşlev: Kavramsal İllüstrasyon, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Constructing The Intangible Birincil İşlev: Kavramsal İllüstrasyon, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Constructing The Intangible Birincil İşlev: Kavramsal İllüstrasyon titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Constructing the Intangible explores the architecture of memory. This artwork examines how sensory fragments, specifically the ephemeral scent of the past, are reorganized. Memory is presented not as static preservation, but as an active secondary rendering shaped by narrative coherence. Utilizing a structural language bridging nature and architecture, the design transforms intangible sensory experiences into visible forms. Past fragments serve as scaffolding to support selfhood.
Dimensions & Packaging: High-resolution digital artwork.
Dimensions: 3600 x 3600 pixels.
Color space: RGB.
Format: Digital illustration suitable for print and screen display.
Tags: memory reconstruction, olfactory memory, architectural metaphor, narrative identity, secondary construction, spatial abstraction, sensory memory, autobiographical memory
Production Technology: The artwork was created using digital illustration techniques. A structured grid-based composition system was applied to organize spatial elements. Layered vector and raster rendering methods were combined to achieve depth and architectural precision. The visual system references drafting language and construction schematics to reinforce the conceptual framework.
Design Challenge: The primary challenge was translating an invisible and ephemeral sensory experience into a coherent spatial structure. The work avoids literal representation of scent and instead constructs a layered architectural system to express memory reconstruction. Balancing structural precision with emotional ambiguity required careful control of composition, grid systems, and visual hierarchy.
Research: This project explores autobiographical memory reconstruction through visual metaphor. Drawing from narrative identity theory and cognitive psychology, it investigates how memory is not a fixed recording but an active reconstruction shaped by perception and storytelling. Olfactory memory, particularly childhood scent associations, serves as an anchoring mechanism to translate intangible sensory recall into spatial and architectural language.
Inspiration: The inspiration originated from a simple observation: describing a dream after waking is already an act of secondary representation and reconstruction. The cool scent of pomelo blossoms from childhood serves as a sensory anchor. This fleeting memory is deconstructed into an orderly “construction site”. Cranes, grids, and misaligned staircases symbolize the subtle imperfections and ongoing rebuilding inherent in human recollection.
Project Duration: The project was conceptualized and completed in February 2026 in Shenzhen, China.
Operation Flow: The viewer engages with the artwork through visual navigation. Misaligned staircases, cranes, and grid structures guide the eye toward a central focal point, mirroring the cognitive process of memory reconstruction. The interaction is interpretive rather than functional, inviting reflection rather than instruction.
Patents: This project is an original conceptual artwork created by the artist. It is not associated with any registered patents or trademarks. All intellectual property rights belong solely to the artist.
Image Credits: All visual elements, illustrations, and conceptual content in this project are original works created solely by the artist. No third-party materials, stock images, templates, or external visual assets were used in the creation of this work.