SugarLady Ladies Brand Pop-up Store Pop-up Mağaza İç Mekan Tasarımı by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award Gümüş Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.

Gümüşİç Mekan· 2017

SugarLady Ladies Brand Pop-up Store Pop-up Mağaza İç Mekan Tasarımı

by Prism Design

Client: Prism Design

A' Design Award Gümüş Ödülü Winner in İç Mekan Category

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Verified Award Winner
Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Pop-up Mağaza İç Mekan Tasarımı

SugarLady, Çin'in Şanghay kentindeki bir kadın giyim markası için tasarlanmış bir pop-up mağaza iç mekanıdır. Ana tema olarak şeker kristali kullanılmış ve böylece iç mekan markanın adıyla ilişkilendirilmiştir. Her bir sergileme hücresi, endüstriyel naylon levha ile kaplanmış çelik bir çerçeveden oluşturulmuştur. 600'e 600 milimetre ölçülerindeki LED paneller hücreleri içeriden aydınlatarak her birimin yumuşak bir şekilde ışıldamasını sağlar. Hücreler yalın ve hafif olduğundan, birçok farklı düzende monte edilebilir, taşınabilir ve yeniden birleştirilebilir. Toplam alan 6'ya 10 metredir ve bir soyunma kabini içerir.

The Recognition

About the A' Design Award Gümüş Ödülü

SugarLady Ladies Brand Pop-up Store Pop-up Mağaza İç Mekan Tasarımı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. SugarLady Ladies Brand Pop-up Store Pop-up Mağaza İç Mekan Tasarımı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. SugarLady Ladies Brand Pop-up Store Pop-up Mağaza İç Mekan Tasarımı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI