Emanuele Grittini & Giuseppe Liuzzo tarafından tasarlanan IGPizza Kurumsal Kimlik

Emanuele Grittini & Giuseppe Liuzzo tarafından tasarlanan IGPizza Kurumsal Kimlik, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2018 A' Design Award Demir Ödülü ödülünün saygın bir kazananıdır.

DemirGrafik· 2018

IGPizza Kurumsal Kimlik

tasarımcı: Emanuele Grittini & Giuseppe Liuzzo

Müşteri: IGPizza

Grafik Kategorisinde A' Design Award Demir Ödülü Kazananı

10,895

Doğrulanmış Ödül Kazananı

#65396 için Ödül Durumunu Doğrula

Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

IGPizza Kurumsal Kimlik Hakkında

IGPizza, paket servis yapan bir pizza markası için tasarlanmış bir kurumsal kimliktir. Kimlik, pizza üzerinde görülen biçimlerden yola çıkılarak oluşturulan desenlere dayanır; bu desenler, kurumsal materyallerde ve satış noktasının mekân düzeninde kullanılan dokuları meydana getirir. Dili dışarıda, gülümseyen bir pizza karakteri markaya samimi bir ton kazandırır. Pizza ambalajları flekso baskı tekniğiyle basılırken, broşür menü Pantone renklerle serigrafi baskı olarak üretilmiştir. Ambalaj grafikleri ayrıca tanıtım metinleri ve sipariş bilgilerini de taşır. Kimlik, katılımcı planlama yöntemiyle müşteriyle birlikte geliştirilmiştir.

Tanınırlık

A' Design Award Demir Ödülü Hakkında

IGPizza Kurumsal Kimlik, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. IGPizza Kurumsal Kimlik, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. IGPizza Kurumsal Kimlik titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Boyutlar ve Ambalaj: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Etiketler: Friendly, pizza, food, colorful, funny
Üretim Teknolojisi: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Tasarım Zorluğu: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Araştırma: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
İlham: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Proje Süresi: The project start in July 2016 in Milan and finished in December 2016 in Milan.
İşleyiş Akışı: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Ekip Üyeleri: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo