Jekyll & Hyde tarafından tasarlanan Digital Design Days Marka Kimliği

Jekyll & Hyde tarafından tasarlanan Digital Design Days Marka Kimliği, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2020 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzGrafik· 2020

Digital Design Days Marka Kimliği

tasarımcı: Jekyll & Hyde

Müşteri: Digital Design Days

Grafik Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Doğrulanmış Ödül Kazananı

#89836 için Ödül Durumunu Doğrula

Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Digital Design Days Marka Kimliği Hakkında

Digital Design Days, uluslararası bir dijital tasarım etkinliği için oluşturulmuş bir marka kimliğidir. Logo, kendisini oluşturan tek tek öğelerin sıklığını değiştirerek kullanım boyutuna uyum sağlayan duyarlı bir işarettir. D harfi bu öğelerden inşa edilmiştir ve ışığı, enerjiyi ve hareketi çağrıştırır. Dokuz renkten oluşan bir palet farklı edisyonları ve ülkeleri belirtirken, çizgisel bir versiyon siyah beyaz kullanımı destekler. Kimlik, hem dijital mecralarda hem de baskıda, küçük ve büyük boyutlarda işlevsellik gösterir.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Digital Design Days Marka Kimliği, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Digital Design Days Marka Kimliği, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Digital Design Days Marka Kimliği ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Boyutlar ve Ambalaj: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Etiketler: digital design, innovation, responsive logo, frequency, gradient, brand identity
Üretim Teknolojisi: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Tasarım Zorluğu: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Araştırma: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
İlham: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Proje Süresi: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
İşleyiş Akışı: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patentler: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Ekip Üyeleri: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Görsel Kredileri: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019