Nano Airy Straight Iron Saç Düzleştirici by Takako Yoshikawa

Nano Airy Straight Iron Saç Düzleştirici by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2020 A' Design Award Gümüş Ödülü in Güzellik, Kişisel Bakım ve Kozmetik Ürünleri Tasarımı Competition Category.

GümüşKozmetik Ürün· 2020

Nano Airy Straight Iron Saç Düzleştirici

by Takako Yoshikawa

Client: Takako Yoshikawa, Kasetu Souzou Inc.

A' Design Award Gümüş Ödülü Winner in Kozmetik Ürün Category

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Verified Award Winner
Verify Award Status for #96827

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nano Airy Straight Iron Saç Düzleştirici

Nano havadar düzleştirici ütü, nano seramik kaplama malzemelerini yenilikçi negatif demir teknolojisi ile birleştirerek saçı nazikçe ve şık bir şekilde hızla düz şekle sokar. Kapağın ve gövdenin üst kısmında bulunan mıknatıs sensörü sayesinde cihaz, kapak kapatıldığında otomatik olarak kapanır, bu da taşıması güvenlidir. USB şarj edilebilir kablosuz tasarıma sahip kompakt gövdenin çantada saklanması ve taşınması kolaydır ve kadınların her zaman, her yerde şık bir saç stilini korumalarına yardımcı olur. Beyaz ve pembe renk düzeni, cihaza kadınsı bir karakter kazandırır.

The Recognition

About the A' Design Award Gümüş Ödülü

Nano Airy Straight Iron Saç Düzleştirici, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Nano Airy Straight Iron Saç Düzleştirici, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Nano Airy Straight Iron Saç Düzleştirici, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The nano airy straight iron uses an innovative ion technology, which can keep smooth texture, softy shiny straight for a long time. The iron plate has undergone a nano-ceramic coating is feeling very smooth. The magnet sensor at the top of cap and body, makes the power off automatically when the cap is closed, which is very safe to use. Weighting 265g and USB rechargeable type, nano airy straight iron is light and easy to carry. It can help females to keep a good hairstyle anytime, anywhere. The basic color of the product is soft, warm and pure matte white, and the accent color is pink gold.
Dimensions & Packaging: The hot air curl iron with negative ion function, ceramic coating heater,USB rechargeable wireless design, universal voltage, maximum temperature 180 degrees Celsius. 41 x 63 x 220mm, 265g
Tags: Small, Lightweight, Keep smooth texture, soft shiny and beautiful, straight Iron, Hair styling, negative ion function
Production Technology: First, I expressed handwritten designs, then expressed them digitally, examined all the materials, various sizes, and completed the design data.
Next, I created a mockup based on design data, then carried out concrete verification. Finally, the main material I used for the appearance is heat resistant resin that can withstand high temperatures of 200 degrees Celsius. I gave design data and samples to the production factory and mass-produced.
Design Challenge: I tried hard to balance the function with size and weight of straight iron by a lot of experiments.For making a straight iron which easy to carry and straighten hair beautifully everywhere, I used a lot of creativity to select materials for the texture.In order to reproduce the color which I imaged, I examined the painting many times.
Research: By the time I completed this product, I studied hundreds of straight irons that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, Shanghai, Taipei, etc. to see the products. At the same time, I also studied the design characteristics required by women for straight irons. The main research theme is design, size, material, painting, function. Based on this huge amount of research data, I completed this design.
Inspiration: Many working Japanese women are busy in the morning, and the time spent on hair care is limited. Although the hair is straightened well in the morning, it returned to no-shiny curls in the evening. I'd liked to design a product which can create a comfortable and elegant time for them to keep beautiful hairstyle anytime, anywhere. First, I had started thinking about functionality and got some ideas, like the negative iron, smart body, the ease of operation etc. Then, I wanted the product looks like a beautiful pure white pottery inlaid with pink ring. That's why the color of the product is pure matte white and pink gold.
Project Duration: This project began on 2018 at Tokyo, released in Japan in February 2020.
Operation Flow: We plan and propose this product in 2018, complete the design in January 2019, then completed the design data in April 2019 and started manufacturing the mold. Mass production began in December 2019, and it was released in February 2020.
Patents: Design Right : 2019-12-20, 003496579-0001, HH28206895, Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
Team Members: Product Design : Takako Yoshikawa
Artistic Direction :Takako Yoshikawa & Kasetu Sousou Inc.
Brand Direction Advisor : Samantha Thavasa
Manufacturer : Koizumi Seiki Corporation