LendMe Бренд Идентификациясе by Ruis Vargas is a highly esteemed winner of the very prestigious 2021 A' Design Award Тимер бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.
ТимерГрафика· 2021
LendMe Бренд Идентификациясе
by Ruis Vargas
Client: Laika
A' Design Award Тимер бүләге Winner in Графика Category
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- Verified Award Winner
- Verify Award Status for #119666
The Design
About LendMe Бренд Идентификациясе
LendMe — торак капиталы базарында эшләүче компания өчен эшләнгән бренд идентификациясе. Логотип бер-берсенә карата тигезләнгән икелек кодларга ишарә иткән иконографик структурадан файдалана, бу исә компания белән аның клиентлары арасындагы ике тарафлы мөнәсәбәтне һәм математик идеяне дә белдерә. Төс палитрасы бер-берен тулыландыра: нигез итеп фиолет төс алынган, ә кызгылт-сары һәм зәңгәр төсләр төрле хәбәрләр һәм аудитория өчен ярдәмче тоннар булып хезмәт итә. Кушымталар арасында визит карточкалары, конвертлар, институциональ презентация һәм урам яктыртучы стенд бар.
The Recognition
About the A' Design Award Тимер бүләге
LendMe Бренд Идентификациясе – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. LendMe Бренд Идентификациясе югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. LendMe Бренд Идентификациясе җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street. - Dimensions & Packaging
- Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
- Tags
- Brand, logotype, illustration, visual identity, Laika Design
- Production Technology
- The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
- Design Challenge
- Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
- Inspiration
- The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
- Project Duration
- The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
- Operation Flow
- The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
- Patents
- Laika Design
- Team Members
- Ruis Vargas, Creative Director, Agnes Svilenov, Designer
- Image Credits
- Laika Design
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