Lone Мобиль кушымта by Xi He is a highly esteemed winner of the very prestigious 2021 A' Design Award Тимер бүләге in Мобиль Технологияләр, Кушымталар һәм Программа Тәэмин Дизайны Competition Category.

ТимерМобиль· 2021

Lone Мобиль кушымта

by Xi He

Client: Xi He

A' Design Award Тимер бүләге Winner in Мобиль Category

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Verified Award Winner
Verify Award Status for #119630

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lone Мобиль кушымта

Lone — халыкара социаль шопинг өчен мобиль кушымта. Lone өч төркем кулланучыны берләштерә: сәяхәтчеләр, сатып алучылар һәм җирле шопперлар. Сәяхәтчеләр чит илдә булган вакытта товарлар таба һәм аларны кушымтада продукт карточкалары рәвешендә урнаштыра. Сатып алучылар бу продукт карточкаларын карап чыга, эзли һәм товарларга заказ бирә. Шул төбәктәге җирле шопперлар товарларны сатып ала һәм аларны сатып алучыларга җибәрә. Кулланучылар сәяхәтче һәм сатып алучы рольләре арасында уңайлы рәвештә алмашына ала. Кушымта камера белән сканерлауны, тулыландырылган чынбарлык (augmented reality) режимында продуктларны күрсәтүне һәм бармак эзе буенча түләүне куллана. Lone Android һәм iOS өчен кулланырга мөмкин.

The Recognition

About the A' Design Award Тимер бүләге

Lone Мобиль кушымта – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Lone Мобиль кушымта югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Lone Мобиль кушымта җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lone is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience, helps customers to buy authentic things from a small boutique or even on the street around the world. With the ecosystem of travelers discover things when they are traveling and post on Lone, buyers looking for authentic items from any store anywhere on our app, Lone shoppers will help connect the dots.
Dimensions & Packaging: Android, iOS
Tags: social shopping, e-commerce, app, interactive design, travel, mobile app, product design, future shopping UX, UI, user-centered,
Production Technology: Lone app utilizes native app technologies, including camera-based features for scan, augmented reality features to show products, and Touch ID to pay. Illustrations were designed in Adobe Illustration, app UI was designed in Sketch and animated with Adobe After Effects.
Design Challenge: Since the app is aiming to have users across different countries, so the quantity and the geographical mapping of the research samples was a challenge. But it is also a requirement, so the App is able to reach the human-centered design, avoid any confusion and inappropriate visual communication for people from different places in the world.
Research: A large amount of user research was performed over the course of the project, based on audience mapping, audience analysis, including user surveys, user interviews, A round of user testing, B round of user testing. Each round of user testing had 3 different focus of testing, including naming convention and copy of all screens in the App, user experience and user journey, visual design and color.
Inspiration: It is hard for people to get to buy all the authentic things over the world, more deeply, it is hard for normal people to really get to know about what is good in the outside world. we all have limited knowledge about the places we've never been; there's a lack of authenticity of products that are available for people while with increasing demand for international shopping, people have a higher willingness to buy authentic, creative products.
Project Duration: The design process of the project started in Feb 2018 in Rochester, finished in Oct 2020, it is an ongoing journey still with updates and user feedback.
Operation Flow: The app is functional, simple, and intuitive. But more than anything it aims to deliver a great user experience, with emotionally engaging interaction patterns. There are 3 parts of app users for Lone app. Travelers, buyers, and LONE shoppers. Travelers discover and post product cards in the App, buyers browse product cards posted by travelers, search for products and purchase products. Lone shoppers in that specific area will get the product and ship them to buyers. In this flow, travelers and buyers are the front-end App users, it's easy for users to change roles between traveler and buyer.
Image Credits: Image: Xi He