Self Service Checkout Ско by Desdorp is a highly esteemed winner of the very prestigious 2021 A' Design Award Көмеш бүләге in Зурлап Сату, Кибет Сатуы, Коммерция һәм Электрон Коммерция Дизайны Competition Category.

КөмешСәүдә· 2021

Self Service Checkout Ско

by Desdorp

Client: StrongPoint

A' Design Award Көмеш бүләге Winner in Сәүдә Category

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Verified Award Winner
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Colors

The Design

About Self Service Checkout Ско

Selfз-үзеңә хезмәт күрсәтү кулланучыларга уңайлы, заманча һәм күрү җиңел. ШКО дизайнында кибет мәйданын камил тутыру өчен зәвыклы һәм чиста сызыклар белән вакытсыз күренеш бар. Сату системалары компаниясе һәм җитештерүче белән хезмәттәшлек дизайн турында иң кечкенә детальгә кадәр уйланырга этәрде. Продукциянең читендә инновацион LED яктырту интеграль, ул клиентларның игътибарын җәлеп итә һәм үз-үзен тикшерү торышы турында хәбәр итә. Selfз-үзеңә хезмәт күрсәтү эргономикасының яхшыруы & amp; # 039; клиентларга түләүне тәмамлауны җиңеләйтегез.

The Recognition

About the A' Design Award Көмеш бүләге

Self Service Checkout Ско – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Self Service Checkout Ско искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Self Service Checkout Ско – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new self-service checkouts are user-friendly, modern and visually light. Design is thought through till the smallest detail. The edges of the self-service checkouts have integrated innovative LED lighting, which attracts the attention of customers and informs about the status. Improved ergonomics make it easier for customers to complete payment transactions. An extra shelf at the front allows to store personal belongings safely while products are being scanned and payment is being made.
Dimensions & Packaging: 1 large bag solution "Card Only": (W) 125 x (D) 67 x (H) 142 (190) cm
1 large bag solution "Cash & Card": (W) 125 x (D)71 x (H) 142 (190) cm
2 large bags solution "Card Only": (W) 165 x (D) 67 x (H) 142 (190) cm
2 large bags solution "Cash & Card": (W) 165 x (D) 71 x (H) 142 (190) cm
Tags: self-checkout, retail, shopping, self-service, shop, industrial design, payout, product design, commerce
Production Technology: The product is made out of stainless steel sheets using metal bend and welding technologies. The LED light-guide parts are made of milled polyethylene. While screen, printer and card readers are being held by adjustable steel arms. Weight check area could be made with transparent polycarbonate box with rounded edges or thin steel strype across the edges of the area. Product could be personalized according to the color scheme of the brand.
Design Challenge: The goal was to create unique modern and timeless self-service checkout.
The main challenging part was to create unobtrusive LED traffic lights integration with 45 degree angle light guides visible from all sides and curved at the front.
The next challenging part was manufacturing of the smooth radius of bended stainless steel at the front top part.
Research: Clear usage scenario was defined after the observation of the customers, the process of shopping and self-checkout. The main goal of self-checkout design was user-centered approach to fit different people for using the product on a daily basis. Holistic approach was the core of the design-driven process as well as the inter flow of software and hardware.
Inspiration: The main vision of self-checkout was to create a timeless design with elegant and clear lines to fulfill the space it would be placed in. The main inspiration was to create a user-friendly product for a shopper of any age that requires no experience for beginners and is pleasant for frequent users. As a result fewer attendant tasks and increased checkout speed by 20% lead to increased sales, boost loyalty and result in a higher rate of customer satisfaction.
Project Duration: 2015: First ideas and industrial design sketches.
2016: Scale models, digital sketches, 3D renders and rough prototype.
2017: First manufactured product exhibited at EUROSHOP.
2018: First industrially produced series of pilots and implementation in Estonia "Rimi".
2019: Mass production and release into different markets.
2020: New locations were opened in Lithuania, Poland, Malta and other countries and self-checkout exhibited as a part of Lithuanian design week at one of "Rimi" stores.
Operation Flow: Modular system of the product allows to place checkout bagging solution according to the flow of the shoppers in the store. Improved ergonomics of the self-checkout are enhanced for daily usage. Additional shelf in the front helps to hold personal belongings while scanning products or during payout. Height of the surfaces are aligned according to the universal design principles suitable for wide range of people. Status LED illumination helps the attendant to assist shoppers in an efficient way.
Team Members: Design: Desdorp (Denis Orlenok & Deividas Juozulynas)
RND & Management: StrongPoint
Integration: Rimi
Photos: Karolis Milaševičius & Strongpoint
Image Credits: Image #1-3: StrongPoint
Image #4: Desdorp visual
Image #5: Desdorp photo made by Karolis Milaševičius