Customized Farmland Primary Function: Мобиль кушымта by Xiaoshuai Jing and Huicong Hu

Customized Farmland Primary Function: Мобиль кушымта by Xiaoshuai Jing and Huicong Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award Көмеш бүләге in Мобиль Технологияләр, Кушымталар һәм Программа Тәэмин Дизайны Competition Category.

КөмешМобиль· 2021

Customized Farmland Primary Function: Мобиль кушымта

by Xiaoshuai Jing and Huicong Hu

Client: Harbin Institute of Technology, Shenzhen

A' Design Award Көмеш бүләге Winner in Мобиль Category

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Verified Award Winner
Verify Award Status for #120095

View at A' Design Award Press Release Award Badge

Colors

The Design

About Customized Farmland Primary Function: Мобиль кушымта

Customized Farmland — авыл хуҗалыгы җирләрен онлайн арендага алу өчен мобиль кушымта. Кушымта Кытайда шәһәр кулланучыларын авыл җирләре һәм кеше ресурслары белән бәйли. Алты модуль тәкъдим ителә: җир арендасы, игенчелек, авыл туризмы, 5G турыдан-туры трансляция, онлайн сату һәм онлайн иганә. Кулланучылар картаны карыйлар, якындагы җирне сайлыйлар һәм анда үстерергә мөмкин булган культураларны күрәләр. Турыдан-туры видео үсемлекләрнең үсешен реаль вакытта күрсәтә, ә фермага офлайн барып күренүне дә алдан заказ итеп була. Җыелган уңышны башка кулланучыларга сатарга яки платформа аша иганә итеп бирергә мөмкин.

The Recognition

About the A' Design Award Көмеш бүләге

Customized Farmland Primary Function: Мобиль кушымта – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Customized Farmland Primary Function: Мобиль кушымта искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Customized Farmland Primary Function: Мобиль кушымта – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimensions & Packaging: Designed for the iOS System
Tags: Interface, Interaction Design, Visual Communication, User Experience
Production Technology: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Design Challenge: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Research: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiration: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Project Duration: The project started in December 2019 and finished in September 2020 in Shenzhen.
Operation Flow: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Team Members: Xiaoshuai Jing
Huicong Hu
Image Credits: Images by Xiaoshuai Jing, Huicong Hu, 2021