Xianming Hu авторлыгында The Seeds Of Faith Университетка кабул итү хаты

Xianming Hu авторлыгындагы The Seeds Of Faith Университетка кабул итү хаты — Басма һәм Нәшер ителгән Медиа Дизайны ярыш категориясендә бик абруйлы 2021 A' Design Award Алтын бүләге лауреаты.

АлтынБасма· 2021

The Seeds Of Faith Университетка кабул итү хаты

автор: Xianming Hu

Заказчы: Beijing Forestry University

Басма категориясендә A' Design Award Алтын бүләге лауреаты

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The Seeds Of Faith Университетка кабул итү хаты турында

"Иман орлыклары" — Пекин урман хуҗалыгы университеты өчен ясалган университетка кабул итү хатлары җыелмасы. Җыелмага кабул итү хаты, блокнот һәм укуга язылу буенча кулланма керә. Хатның дүрт версиясе үсемлек үсешенең этапларын күрсәтә: орлык барлыкка килү, шытып чыгу, үсү һәм чәчәк ату. Хат куе яшел төстә һәм орлыкларны символлаштыручы көмеш һәм алтын нокталар белән бизәлгән. Төп материал — эшкәртелгән макулатурадан ясалган соры картон. Өслек бизәкләре кайнар алтын һәм көмеш басма ысулы белән төшерелгән, бу басма буявын куллануны киметә. Дизайн университетның мәдәниятен чагылдыра.

Таныш

A' Design Award Алтын бүләге турында

The Seeds Of Faith Университетка кабул итү хаты – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. The Seeds Of Faith Университетка кабул итү хаты чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. The Seeds Of Faith Университетка кабул итү хаты көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Үлчәмнәр һәм упаковка: Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Тегләр: Creative, Identifiable,Cultural,International,Interaction
Җитештерү технологиясе: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Дизайн бирелмәсе: 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Тикшеренү: Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Илһам: Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Проект озынлыгы: The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Эш процессы: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Рәсем авторлары: Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu