Aeon Wallet Тулы Финанс Кушымтасы by Fourdigit Inc.

Aeon Wallet Тулы Финанс Кушымтасы by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award Бронза бүләге in Мобиль Технологияләр, Кушымталар һәм Программа Тәэмин Дизайны Competition Category.

БронзаМобиль· 2024

Aeon Wallet Тулы Финанс Кушымтасы

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

A' Design Award Бронза бүләге Winner in Мобиль Category

37,257

Verified Award Winner

Verify Award Status for #158393

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aeon Wallet Тулы Финанс Кушымтасы

Aeon Wallet - Aeon Group тарафыннан тәкъдим ителгән тулы финанс хезмәте, 17,900 кибет һәм 9 триллион иена сатулары булган зур конгломерат. Аның 48.24 миллион кредит карта әгъзасы бар һәм ул берләштерелгән компания буларак төрле финанс хезмәтләрен күрсәтә. Aeon Wallet гади һәм һәркем өчен аңлаешлы дизайнга ия. Кулланучының контекстына туры килгән мөһим ихтыяҗларны тәкъдим итеп, алар шәхсиләштерелгән тәҗрибә ала. Без кулланучыларга чыннан да кирәкле мәгълүматны уңайлы итеп алырга мөмкинлек бирүче финанс хезмәте төзедек.

The Recognition

About the A' Design Award Бронза бүләге

Aeon Wallet Тулы Финанс Кушымтасы – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Aeon Wallet Тулы Финанс Кушымтасы югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Aeon Wallet Тулы Финанс Кушымтасы ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.