Sinong Wu авторлыгында Lu Zu 30 Байцзю Төргәге

Sinong Wu авторлыгындагы Lu Zu 30 Байцзю Төргәге — Упаковка Дизайны ярыш категориясендә бик абруйлы 2026 A' Design Award Көмеш бүләге лауреаты.

КөмешУпаковка· 2026

Lu Zu 30 Байцзю Төргәге

автор: Sinong Wu

Заказчы: Sinong Creative

Упаковка категориясендә A' Design Award Көмеш бүләге лауреаты

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Төсләр

Дизайн

Lu Zu 30 Байцзю Төргәге турында

Лу Цзу 30 — Лучжоу шәһәрендәге аракы заводының илле еллык юбилее уңаеннан булдырылган, утыз ел саклап тотылган кытай байцзюе өчен төргәк дизайны. Шешә түгәрәк формага ия, аның өске өлешендә тугыз баскыч һәм аждаһа бизәге бар, ә аскы өлеше көзгедәй металл эффекты өчен электролиз ысулы белән капланган. Тышкы тартма классик кытай бинасын хәтерләтә һәм истәлекле кулланма белән шәраб бокаллары саклый. Алгы яктагы эмблема ком сәгатен кызыл тасма белән берләштерә: ком сәгате вакытны, ә тасма бәйрәмне символлаштыра.

Таныш

A' Design Award Көмеш бүләге турында

Lu Zu 30 Байцзю Төргәге – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Lu Zu 30 Байцзю Төргәге искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Lu Zu 30 Байцзю Төргәге – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: The Lu Zu brand, originating from 28 degrees north latitude, is known as the dragon vein of Chinese brewing in Luzhou City. The distillery was founded in the last century and uses cultural relics cellars for brewing. Built 50 years ago, designed as a commemorative edition for the brewery.
Үлчәмнәр һәм упаковка: 330mm x 280mm x 300mm
Тегләр: Luzhou, Chinese Baijiu, Chinese Loong, luxury, Classical, Liquor
Җитештерү технологиясе: Lu Zu 30 is made from wine that has been aged for 30 years. It is a commemorative wine for the 50th anniversary of its establishment and requires some luxury to celebrate this important moment
In the process planning of packaging design, designers make trade-offs between environmental friendliness, luxury, and cost control, using multiple processes to achieve this goal
In terms of box shaped craftsmanship, the left half is made by bonding environmentally friendly wood grain paper onto cardboard, while the right half is made by combining solid wood craftsmanship with carving The metal plaque on the front is made of zinc alloy mold, and the gold color on the metal plaque is achieved by anodizing process The semi transparent area inside the metal plaque is achieved using low-temperature glue dropping technology
The bottle is made of special glass melted at high temperature combined with metal grinding tools The metal plate on the front is smaller than the one on the box type, and the processing is consistent with the metal plate on the box type. The lower part of the bottle type adopts electroplating technology, which can achieve a mirror like metal effect. Before production, the parts that do not need electroplating need to be covered and cleaned. It is worth mentioning that cleaning is extremely important, which almost determines the final effect after electroplating. Many reasons for low yield are due to inadequate cleaning After electroplating, it is baked by attaching low-temperature labels
The lid is made of grinding tools combined with plastic, and the bottle cap is colored using vacuum electroplating technology.
Дизайн бирелмәсе: The most difficult part of this design is the choice of creative direction. The distillery is located in Luzhou City, China, which is known as the dragon vein of Chinese Baijiu brewing, with rich regional culture and liquor culture.
How to choose creative points has become a key focus. This year marks the 50th anniversary of the clear registration record, but in fact, the history of the distillery has exceeded the 50th anniversary.
After communicating with the person in charge of the distillery, the designer decided to commemorate this important moment around "Brewing Dragon Vein" and "Traditional Culture". More Chinese drinking consumers love the traditional and regional culture here, which is an important part of Chinese brewing.
Тикшеренү: As a high-end Baijiu (Chinese white liquor) packaging design for Lu Zu 30, the designer conducted in-depth research and understanding of the distillery before commencing the design process. This research encompassed various aspects, including geographical location, the distillery's historical and cultural background, as well as the regional culture. In the final design, the designer comprehensively integrated elements of regional culture and the historical relic fermentation pits (referring to the "money" here might be a misinterpretation; it's likely referring to the valuable or significant nature of these pits) into the packaging.
Additionally, the designer also incorporated national cultural concepts such as "Qiankun" (the universe or cosmos in Chinese philosophy), "perfection," and "celebration" into the design.
Илһам: The Lu Zu brand comes from Luzhou City, China. The distillery is part of China's cultural heritage and has a government protected cultural relic brewing cellar. Luzhou is also known as the dragon vein of Chinese liquor making and one of the cradles of China's important Baijiu.
This design project is a commemorative wine for the 50th anniversary of the winery. The designer celebrates this important moment with a luxurious and classical design style. Lu Zu 30 is made of Baijiu that has been aged for 30 years.
In terms of design, the design style is elegant and luxurious. At the same time, considering environmental protection, cost control and other aspects, the designer integrates regional culture, Baijiu culture, and designs with circular culture, dragon culture and heaven and earth culture.
The bottle is creatively designed in a circular shape with nine steps at the top, symbolizing the rising ideology of China. Combined with the shape of the dragon, the design is very exquisite. In the front logo design, the designer combines hourglass wearing with a red ribbon. The hourglass represents time, the red ribbon represents celebration, half a century of heritage and craftsmanship.
In the box design, we used classical Chinese architecture for creativity. Visually, it looks like a classical Chinese architecture, with a sense of ceremony. Inside, we designed a commemorative manual and wine glasses, a limited and luxurious high-end Baijiu, which is only for a few guests who are really obsessed with Baijiu to taste, bringing them a sense of ceremony and luxury experience.
Проект озынлыгы: The project started in Chengdu in 2024 and the design will be completed in Chengdu in 2025.
Эш процессы: This is a luxurious commemorative wine packaging design that resembles a classical and exquisite building. It can be opened by gently turning back, and is equipped with a wine glass and collection certificate inside, with a highly ceremonial opening method to commemorate this important moment.
Патентлар: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Команда әгъзалары: Sinong Wu
Рәсем авторлары: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.