The Meaninghall Tea Чәй өчен төргәк by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.
КөмешУпаковка· 2020
The Meaninghall Tea Чәй өчен төргәк
by Suzhou SoFeng Culture Media Co.,Ltd.
Client: Meaninghall
A' Design Award Көмеш бүләге Winner in Упаковка Category
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- Verified Award Winner
- Verify Award Status for #97594
The Design
About The Meaninghall Tea Чәй өчен төргәк
Meaninghall Tea — Билуочунь яшел чәе өчен төргәк дизайны. Билуочунь — Кытайдагы Сучжоуда, Тай күле янындагы кечкенә Лусян шәһәрчегендә җитештерелә торган яшел чәй. Төргәк шәһәр үзәгенең иске стеналарын хәтерләтә торган чуар текстуралы махсус сәнгать кәгазеннән ясалган. Гади сызык графикасы тау, күл һәм зал символларын бербөтен пейзаж образына берләштерә. Чәйнең табигый үзенчәлеген белдерү өчен кайнар басма кулланыла. Тәфсилле иллюстрациядән ерак торыла, шуңа күрә җирле мәдәният тыныч һәм заманча рәвештә тәкъдим ителә.
The Recognition
About the A' Design Award Көмеш бүләге
The Meaninghall Tea Чәй өчен төргәк – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. The Meaninghall Tea Чәй өчен төргәк искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. The Meaninghall Tea Чәй өчен төргәк – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensions & Packaging
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Production Technology
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Design Challenge
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Research
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Project Duration
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Team Members
- Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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