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Sierra Cantabria Sharab Yorliqi by Estudio Maba

Sierra Cantabria Sharab Yorliqi by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award كۈمۈش مۇكاپاتى in ئورالما لايىھەلەش Competition Category.


كۈمۈشئورالما· 2020

Sierra Cantabria Sharab Yorliqi

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award كۈمۈش مۇكاپاتى Winner in ئورالما Category

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Colors

The Design

About Sierra Cantabria Sharab Yorliqi

Sierra Cantabria — enʼeniwi bir Ispaniye sharab zawutida ishlep chiqirilghan bir aile sharabliri üchün yorliq lايىhesidur. Türkümi keng bolghanliqtin, yorliqlar bir xil körüsh tilini ortaqliship, shishilar arisida nazuk perqlarni saqlap qalidu. Aile teripidin 150 yildin buyan ishlitilip kelgen heraldik belgiler éniq iyerarxiyilik xet-tipografiye ünsürliri bilen birleshtürülgen. Bu sistéma Bordeaux we Burgundy shishiliri üchün 53 xil yorliq birikmisi hasil qilidu. Herbir yorliq paxta qeghezge yuqiri relyéf, basma we lakliq siziqlar bilen bésilghan. Meqset — turaqliq marka obrazigha ige klassik hem ipadilik bir türküm berpa qilishtur.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Sierra Cantabria Sharab Yorliqi A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Sierra Cantabria Sharab Yorliqi ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Sierra Cantabria Sharab Yorliqi كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging
Bordeaux and Burgundy Bottles
Tags
Wine, design, bottle, label, brand
Production Technology
Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge
The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research
A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration
The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration
January to September 2019
Operation Flow
The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents
Bodegas y Viñedos Sierra Cantabria
Team Members
Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits
Estudio Maba

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