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DeafUP كۆچمە قوللىنىشچان پروگرامما كۆچمە تېلېفوننىڭ by Zlatina Petrova

DeafUP كۆچمە قوللىنىشچان پروگرامما كۆچمە تېلېفوننىڭ by Zlatina Petrova is a highly esteemed winner of the very prestigious 2020 A' Design Award كۈمۈش مۇكاپاتى in كۆچمە تېخنولوگىيە، ئەپ ۋە يۇمشاق دېتال لايىھەلەش Competition Category.


كۈمۈشكۆچمە· 2020

DeafUP كۆچمە قوللىنىشچان پروگرامما كۆچمە تېلېفوننىڭ

by Zlatina Petrova

Client: Brandly Collective

A' Design Award كۈمۈش مۇكاپاتى Winner in كۆچمە Category

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Verified Award Winner

Verify Award Status for #102550

Colors

The Design

About DeafUP كۆچمە قوللىنىشچان پروگرامما كۆچمە تېلېفوننىڭ

DeafUP شەرقىي ياۋروپادىكى گاسلار جەمئىيىتى ئۈچۈن مائارىپ ۋە كەسپىي تەجرىبىنىڭ مۇھىملىقىنى قوزغايدۇ. ئۇلار ئاڭلاش كەسپىي خادىملىرى ۋە گاس ئوقۇغۇچىلار ئۇچرىشىپ ، ھەمكارلىشالايدىغان مۇھىت يارىتىدۇ. بىللە ئىشلەش گاسلارنى تېخىمۇ ئاكتىپ بولۇشقا ، تالانتىنى ئۆستۈرۈشكە ، يېڭى ماھارەتلەرنى ئۆگىنىشكە ، پەرقلەندۈرۈشكە كۈچلەندۈرۈش ۋە قوزغىتىشنىڭ تەبىئىي يولى بولىدۇ.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

DeafUP كۆچمە قوللىنىشچان پروگرامما كۆچمە تېلېفوننىڭ A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. DeafUP كۆچمە قوللىنىشچان پروگرامما كۆچمە تېلېفوننىڭ ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. DeafUP كۆچمە قوللىنىشچان پروگرامما كۆچمە تېلېفوننىڭ كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
DeafUP is a mentorship and education application that empowers young deaf people in Eastern Europe through innovative professional education in order to make them equal citizens of society. It offers collaboration between deaf and hearing people in a work environment, with the primary goal of improving the communication and social skills of its participants.
Dimensions & Packaging
The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to go through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
Tags
Mobile application, UI/UX design, social entreprise, education, social cause, interaction design,
Production Technology
DeafUP is designed as a native IOS 11 application. It follows the human interface guidelines and after the launch of the project, we plan to create a version for material design. It is oriented towards video content because it is the only way for deaf people to communicate online. To ease the communication between hearing mentors and deaf mentees we created group chats with sign language translators. Design is produced by using graphic and video software tools.
Design Challenge
The challenge will never end. We are exploring a new world where we communicate differently. Our continued discipline to making sure the DeafUP application is a representation of the best in the world at empowering young deaf people to follow their dreams. Through our intuitive interface, we make possible for the first time in East Europe the overcoming of barriers in the communication between hearing people and the deaf community.
Research
Our research was performed by the ListenUP foundation - the most impactful NGO that empowers deaf people in Eastern Europe. The research was made through observation of the problems in the deaf community in Bulgaria, focus groups, public discussions, round tables, direct phone calls and meetings with our advisors - Lufthansa Germany and the minister of education in Bulgaria.
Inspiration
Too often for deaf people, the world seems judgmental and restrictive. Access to proper education and tools is limited. It is easy to feel incapable, isolated and pushed aside. Feeling stuck becomes the norm. The general public does not understand the unique challenges that deaf people face. It is not their fault. They don't know any better. They have not received the knowledge and tools needed to effectively interact with the deaf population. The time for change has come.
Project Duration
The DeafUp project started in 2019, however, the mobile app design was born in early 2020. Our team is distributed across the globe, with contributions to this design coming from Bulgaria, Germany, and the United States.
Operation Flow
The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll vertically and horizontally when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to scroll through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
Team Members
Zlatina Petrova
Image Credits
Image #1: Illustrator Zlatina Petrova
Image #2: Illustrator Zlatina Petrova
Image #3: Illustrator Zlatina Petrova
Image #4: Illustrator Zlatina Petrova

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