Rana Galal نىڭ The Cairo Citadel Korporativ Kimlik ئەسىرى گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش مۇسابىقە تۈرىدە ناھايىتى ئابرويلۇق 2021 A' Design Award تۆمۈر مۇكاپاتى نىڭ يۇقىرى قەدىرلىك غالىبى.
تۆمۈرگرافىكا· 2021
The Cairo Citadel Korporativ Kimlik
لايىھەلىگۈچىسى Rana Galal
خېرىدار: Rana Galal
گرافىكا تۈرىدىكى A' Design Award تۆمۈر مۇكاپاتى غالىبى
دەلىللەنگەن مۇكاپات غالىبى
#113295 نومۇرلۇق مۇكاپات ھالىتىنى دەلىللەشلايىھە
The Cairo Citadel Korporativ Kimlik ھەققىدە
Qahire Qelesi (Cairo Citadel) Misirdiki tarixiy bir orun üchün yaritilghan korporativ kimliktur. Bu kimlik «Ziddiyetler Shehiri» (City of Contrast) shüari arqiliq ipadilen'gen ziddiyet temisige asaslan'ghan. Aq we qara reng asasliq renglerni teshkil qilidu, yardemchi reng bolsa qelediki melum bir tarixiy weqelikni özide aks ettüridu. Ikki tilliq logotip qarshi terepke jaylashturulghan ikki tögrek burjekliktin terkib tapqan blok shekilde teyyarlan'ghan bolup, medeniyet özgirishini bildüridu. Helvetica Neue xet nusxisi özining addiy geometrik shekli sewebidin asasliq xet nusxisi süpitide tallan'ghan. Kéyinche oxshash konsepsiye asasida bir belge sistémisimu ishlep chiqilghan.
ئېتىراپ
A' Design Award تۆمۈر مۇكاپاتى ھەققىدە
The Cairo Citadel Korporativ Kimlik A' Design Award تۆمۈر مۇكاپاتىنىڭ غالىبى، بۇ ياخشى لايىھىلەنگەن ئىجادىيەتلەردىن ساقلىنىدىغان كەسپىي ۋە سانائەت تەلەپلىرىنى قاندۇرىدىغان ياخشى لايىھىلەرگە بېرىلىدىغان ئابرويلۇق ئېتىراپتۇر. تۆمۈر غالىبلىرى ياراتقۇچىلىرىنىڭ زور ماھارىتى، يۇقىرى ئالاھىدە كەسپىلىكى، مۇتەخەسسىسلەرچە چۈشەنچىسى ۋە ئىجادىي قابىلىيىتىنى نامايان قىلىدۇ. The Cairo Citadel Korporativ Kimlik ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئەمەلىي ھەم يېڭىلىقچان ئىجادىيەت بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award تۆمۈر مۇكاپاتىنى يەڭگەن بۇ لايىھە كەسىپنىڭ ئەڭ ياخشى ئەمەلىيەتلىرىنى بىرلەشتۈرىدۇ ھەمدە بىلىم ۋە ئىستېدات بىلەن باغلانغان لاياقەتلىك تېخنىكىلىق ئالاھىدىلىكلەرگە ئىگە. The Cairo Citadel Korporativ Kimlik ئەستايىدىللىقى بىلەن ھۆرمەتكە سازاۋەر بولۇپ، دۇنيانى تېخىمۇ ياخشى ئورۇنغا ئايلاندۇرۇشقا ياردەم بېرىدىغان تۇرمۇش سۈپىتىنى ياخشىلاشنى تەمىنلەش ئۈچۈن لايىھىلەنگەن.
لايىھەنىڭ ئارقا يۈزى
ئاخبارات توپلىمى
لايىھەلىگۈچى تەمىنلىگەن ئىناۋەتلەر، گۇرۇپپا ئەزالىرى ۋە تېخنىكىلىق تەپسىلاتلار.
- ئۆزگىچە ئالاھىدىلىكلەر
- The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
- ئۆلچەم ۋە ئورالما
- The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
- خەتكۈچلەر
- Logo, Branding, Signage system, Typography, Visual Identity
- ئىشلەپچىقىرىش تېخنىكىسى
- Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
- لايىھە قىيىنچىلىقى
- Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
- تەتقىقات
- My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
- ئىلھام
- The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
- تۈر داۋاملىشىش ۋاقتى
- 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
- مەشغۇلات جەريانى
- It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
- پاتېنت
- Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
- گۇرۇپپا ئەزالىرى
- none.
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