Krafton Primary Function: بىرەند تەجرىبە دىزاينى by Plus X

Krafton Primary Function: بىرەند تەجرىبە دىزاينى by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award كۈمۈش مۇكاپاتى in گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش Competition Category.

كۈمۈشگرافىكا· 2021

Krafton Primary Function: بىرەند تەجرىبە دىزاينى

by Plus X

Client: Krafton

A' Design Award كۈمۈش مۇكاپاتى Winner in گرافىكا Category

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Verified Award Winner

Verify Award Status for #115949

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Krafton Primary Function: بىرەند تەجرىبە دىزاينى

Book Text: Krafton بىر قانچە ئويۇن ئىجادىيەت ئىستۇدىيىسى گۇرۇپپىسى ئۈچۈن ياسالغان بىرەند تەجرىبە دىزاينى. لوگو دىزايىن سىستېمىسى ھەر بىر ئىتتىپاق بىرەندىنىڭ ئۆزگىچىلىكىنى ھەمدە گۇرۇپپىنىڭ بىردەكلىكىنى ئىپادىلەيدۇ. بۇ دىزايىن ئوتتۇرا ئەسىردىكى ھۈنەرۋەنلەر جەمئىيىتىنىڭ نىشانىدىن ئىلھام ئالغان بولۇپ، قالقان شەكىللىك رامكا ئاساسىي شەكىل سۈپىتىدە ئىشلىتىلگەن. ئوخشاش نىشان شەكلى بارلىق ئىتتىپاق بىرەندلىرىگە قوللىنىلغان بولۇپ، بەلگىلەنگەن رەڭلەر ئارقىلىق پەرقلەندۈرۈلگەن. لوگولار، رەڭلەر، خەت نۇسخىلىرى ۋە ئاساسىي كۆرۈنۈشلەر تىجارەت كارتىسى، جەدۋەل، سىنبەلگە ۋە ئېلانلارغا ئوخشاش تېگىش نۇقتىلىرىدا ئىشلىتىلگەن.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Krafton Primary Function: بىرەند تەجرىبە دىزاينى A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Krafton Primary Function: بىرەند تەجرىبە دىزاينى ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Krafton Primary Function: بىرەند تەجرىبە دىزاينى كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Dimensions & Packaging: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Tags: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Production Technology: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Design Challenge: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Research: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Inspiration: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Project Duration: The project proceeded for 9 months in Seoul, South Korea.
Operation Flow: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patents: Copyrights belong to Plus X Co.
Team Members: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Image Credits: Plus X