Felice Della Gatta نىڭ Traackr Brend Kimlikini Qaytا لايىھىلەش ئەسىرى گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش مۇسابىقە تۈرىدە ناھايىتى ئابرويلۇق 2021 A' Design Award برونزا مۇكاپاتى نىڭ يۇقىرى قەدىرلىك غالىبى.
برونزاگرافىكا· 2021
Traackr Brend Kimlikini Qaytا لايىھىلەش
لايىھەلىگۈچىسى Felice Della Gatta
خېرىدار: Traackr, Inc.
گرافىكا تۈرىدىكى A' Design Award برونزا مۇكاپاتى غالىبى
دەلىللەنگەن مۇكاپات غالىبى
#119075 نومۇرلۇق مۇكاپات ھالىتىنى دەلىللەشلايىھە
Traackr Brend Kimlikini Qaytا لايىھىلەش ھەققىدە
Traackr — bloگер مارکېتىڭ يۇمشاق دېتالى platforması ئۈچۈن brend kimlikini qayta layihilesh loyihisidur. Bu kimlik ademlerni, jamaetlerni, tesirni we sanlik melumatlarni ipadileshte yumshaq shekiller, jasaretlik hem oquwchan xet nusxisi (tipografiye) we janliq renglik palitrisini birleshturidu. Tötte asasiy reng ishlitilgen bolup, herbir reng bir temigha baghlan'ghan: sodiget, insanlar, tékhnika we qizghinliq. Bir rengni üstün orunda ishlitish arkiliq brend tonushluq bolup qélip, herxil terkiblerni yaritish mumkinchiliki bar. Bu ejir yéngi logotip, brend uslub qollanmisi, bésip chiqirilghan we sanliq materiyallar hemde tor békitini qayta lāyihelashni öz ichige alidu.
ئېتىراپ
A' Design Award برونزا مۇكاپاتى ھەققىدە
Traackr Brend Kimlikini Qaytا لايىھىلەش A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. Traackr Brend Kimlikini Qaytا لايىھىلەش ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. Traackr Brend Kimlikini Qaytا لايىھىلەش ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.
لايىھەنىڭ ئارقا يۈزى
ئاخبارات توپلىمى
لايىھەلىگۈچى تەمىنلىگەن ئىناۋەتلەر، گۇرۇپپا ئەزالىرى ۋە تېخنىكىلىق تەپسىلاتلار.
- ئۆزگىچە ئالاھىدىلىكلەر
- Traackr is the system of record for data-driven influencer marketing, powering the largest influencer marketing programs in the world.
The product is recognized as the industry-leading influencer marketing platform, but its identity was fragmented and failed to communicate the brand’s personality and impact on the world’s most loved brands.
Traackr needed a new identity that was sophisticated and contemporary, simple and flexible enough to be leveraged by its global team.
The identity redesign project was conducted in close collaboration with Traackr's head of marketing and head product. It entailed a general overhaul of the company's brand strategy, the identity redesign itself including a new logo, color palette, brand style guide, various print and digital collaterals, and the traackr.com website redesign. - ئۆلچەم ۋە ئورالما
- The identity redesign has applications across various digital and print formats: from standard 85mm*55mm business cards to 180cm tall rollup banners and large-format window decals, to a responsive, mobile-first web experience, social media branding, and display advertising assets.
- خەتكۈچلەر
- influencer marketing, marketing, brand identity, branding, logo, SAAS, Social media
- ئىشلەپچىقىرىش تېخنىكىسى
- Traackr's identity redesign process was conducted in 3 main phases: 1.Discovery, 2.Research and visual direction explorations, 3.Identity redesign.
1.Discovery: A live workshop aimed at gathering fundamental information about the client's brand, such as competitive landscape, target market, brand personality, and value proposition. The workshop was conducted online using live collaboration tools such as google docs, google slides, and Mural.
2.Research and visual direction: The research phase is designed to challenge and consolidate the discovery workshop findings. At the end of the research phase, a few moodboards were created to present viable visual directions to the internal stakeholders. Moodboards were then refined according to feedback until one visual direction was unanimously selected.
3. Identity redesign: The actual identity redesign consisting of the logo redesign, definition of the color palette, creation of the style guide, design of the various digital and print collaterals, and the website redesign. The creation of most of the final visual assets, including templates, digital and print-ready assets, was conducted using Adobe Creative Cloud software, particularly Adobe Illustrator, InDesign, and Photoshop. The new traackr.com website was designed in Figma and is powered by Webflow. - لايىھە قىيىنچىلىقى
- The major challenge was to create a new brand experience that would harmonize with the industry-leading product that Traackr's clients were familiar with.
We studied the product, worked closely with the internal stakeholders, and dared to create an identity that works as an exciting pathway to the product experience. - تەتقىقات
- The project's research was focused on defining a brand personality that was functional to the internal leadership vision and business objectives, defining a comprehensive set of customer personas, analyzing the brand's competitive landscape, and defining a clear visual direction for the redesign.
A series of live workshop exercises were conducted initially to gather information from the internal stakeholders. The subsequent analysis of secondary data, mostly from online sources, allowed us to challenge and consolidate the workshop findings, and focus efforts and resources during the design phase. - ئىلھام
- What sets Traackr apart from the competition is the breadth and depth of the product’s global data, a seamless user experience, and its incredible customer success program.
In our quest to create a platform that encompasses the many facets that make Traackr so successful, we landed on a new identity that represents people, communities, influence, and data by combining soft shapes, bold yet accessible typography, and an eclectic and vibrant color palette. - تۈر داۋاملىشىش ۋاقتى
- The project started in January 2019 and was completed with the release of the new website in May 2019. The team that helped make it a reality, including the internal stakeholders, was distributed across 4 countries from San Francisco to Ho Chi Minh city.
- مەشغۇلات جەريانى
- Traackr's new identity was designed to represent the multifaceted brand personality and as a flexible tool to support the themes within the area of interest of the brand.
Traackr's primary color palette is composed of 4 colors chosen for their characteristic associations to represent specific themes:
1. Violent violet represents business because it feels savvy, forthright, and confident.
2. Romantic Pink represents people because it feels personable, collaborative, and curious.
3. Water Leaf Represents technology because it feels insightful, smart, and strategic.
4. Sunset orange represents passion because it feels empowering, exciting, and vibrant.
By using any one of the aforementioned colors as dominant in a given composition Traackr is able to create very different experiences for the viewer while staying recognizable across applications. - گۇرۇپپا ئەزالىرى
- Webflow designer & developer: Dmitrii Tregubov
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