Dodoshine Asasliq Function: Marka Kimliki by Xu Chen and Rong Zhang

Dodoshine Asasliq Function: Marka Kimliki by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award برونزا مۇكاپاتى in گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش Competition Category.

برونزاگرافىكا· 2021

Dodoshine Asasliq Function: Marka Kimliki

by Xu Chen and Rong Zhang

Client: Dodoshine

A' Design Award برونزا مۇكاپاتى Winner in گرافىكا Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dodoshine Asasliq Function: Marka Kimliki

Kitab Teksti: Dodoshine ultrabinapsha sterillashturush texnologiyisini ishlitidighan turmush eswabliri markisi üchün yaritilghan marka kimliki. Bu nam Xitaydiki buyumlarni bakteriyilerni öltürüsh üchün quyash nurigha qoyush aditigha ishare qilidu, bu adet salamet turmush uslubi bilenmu, ultrabinapsha texnologiyisi bilenmu baghlinishliq. Logotip qélin serifsiz xet nusxisigha asaslan’ghan bolup, moda markiliri tereplinen köp ishlitilidighan turdiki serif tepsilatliri qoshulghan. Bu birikme markigha quyashliq we sel modaliq bir obraz béridu. Logotipni mehsulatlar we bazar tarqitish materiyallirigha eng kichik 34 × 10 millimétr ölchemde bésishqa bolidu.

The Recognition

About the A' Design Award برونزا مۇكاپاتى

Dodoshine Asasliq Function: Marka Kimliki A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. Dodoshine Asasliq Function: Marka Kimliki ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. Dodoshine Asasliq Function: Marka Kimliki ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu