Science as an Emotional Trend Qarshi ئېكرانى by Liubov Maximenkova

Science as an Emotional Trend Qarshi ئېكرانى by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award برونزا مۇكاپاتى in كۆچمە تېخنولوگىيە، ئەپ ۋە يۇمشاق دېتال لايىھەلەش Competition Category.

برونزاكۆچمە· 2022

Science as an Emotional Trend Qarshi ئېكرانى

by Liubov Maximenkova

Client: Sber

A' Design Award برونزا مۇكاپاتى Winner in كۆچمە Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend Qarshi ئېكرانى

پەن ئېموتسىيەلىك يۈنىلىش سۈپىتىدە دېگەن تۇرقۇن 2021-يىلى Sberbank Online كۆچمە تىلىفون قوللانمىسى ئۈچۈن ياسالغان قارشى ئېكرانلار يۈرۇشلۈكىدۇر. بۇ يۈرۇشلۈك رۇسىيىدىكى پەن-تېخنىكا يىلىغا بېغىشلانغان. ئۇنىڭدا ئۈچ تېما بار: دېڭىز ئاستى، مىكروسكوپ ئارقىلىق كۆرۈنۈش ۋە نېيرون تور. دېڭىز ئاستى دېڭىز بىئولوگلىرى تارتقان رەسىملەرنى تەقدىم قىلىدۇ. مىكروسكوپ ئارقىلىق كۆرۈنۈش تېمىسى تۇنۇش بۇيۇملارنىڭ مىكرو ۋە ماكرو فوتوگرافىيە ئۇسۇلىدا تارتىلغان كۆرۈنۈشلىرىنى كۆرسىتىدۇ. نېيرون تور تېمىسى ئارتىفىتسىيال ئىنتېللىكت تەرىپىدىن ھاسىل قىلىنغان رەسىملەرنى كۆرسىتىدۇ. مەقسەت ئېموتسىيە بىلەن بىلىمنى بىرلەشتۈرۈشتۇر.

The Recognition

About the A' Design Award برونزا مۇكاپاتى

Science as an Emotional Trend Qarshi ئېكرانى A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. Science as an Emotional Trend Qarshi ئېكرانى ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. Science as an Emotional Trend Qarshi ئېكرانى ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.