Pattern Play Ойun Kارتلىری، كالېندار by Topys - Huimeng Li

Pattern Play Ойun Kارتلىری، كالېندار by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 A' Design Award برونزا مۇكاپاتى in گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش Competition Category.

برونزاگرافىكا· 2023

Pattern Play Ойun Kارتلىری، كالېندار

by Topys - Huimeng Li

Client: Topys

A' Design Award برونزا مۇكاپاتى Winner in گرافىكا Category

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Verified Award Winner

Verify Award Status for #148121

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Play Ойun Kارتلىری، كالېندار

Naقىش ئويۇنى كۈندىلىك تۇرمۇشقا رەڭ ئېلىپ كىرىش ئۈچۈن لايىھىلەنگەن ئويۇن كارتلىرى ۋە كالېندار توپلىمى. ئويۇن كارتلىرى ئۆلچەملىك سىرت (سۈيت) بەلگىلىرىنىڭ ئورنىغا 54 خىل ئۆزگىچە رەسىم-چۈشۈرمىنى ئۆز ئىچىگە ئالىدۇ. پادىشاھلىق كارتلىرى كالېيدوسكوپلاردىن ئىلھام ئالغان بولۇپ، سان كارتلىرى بولسا تەرتىپسىز ناقىش ۋە شەكىللەرنى كۆرسىتىدۇ. كارتلار 310 گرام/م² سۇ كىرمەيدىغان قارا يادرولۇق قەغەزگە مات پەردازلاش ۋە دومىلاق بۇلۇڭلار بىلەن بېسىلغان. كالېندار بولسا 12 پارچە ئەسەرنى 250 گرام/م² ئالاھىدە قەغەزگە چوڭايتىپ بېسىپ، ئۈزۈپ ئېلىش سىزىقى بىلەن تەمىنلىگەن، شۇڭلاشقا ھەر بىر بەت پوستېر سۈپىتىدىمۇ ئىشلىتىلەلەيدۇ. بۇ لايىھىنىڭ مەقسىتى ئادەتتىكى كۈنلەرگە مۇسبەت روھ قوشۇشتىن ئىبارەت.

The Recognition

About the A' Design Award برونزا مۇكاپاتى

Pattern Play Ойun Kارتلىری، كالېندار A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. Pattern Play Ойun Kارتلىری، كالېندار ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. Pattern Play Ойun Kارتلىری، كالېندار ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Dimensions & Packaging: Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Tags: product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Production Technology: 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Design Challenge: The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Research: As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Inspiration: People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Project Duration: It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Operation Flow: Daily recreational activity and home decoration
Team Members: Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Image Credits: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.