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Bamboo Craft Festival بىناكارلىق بايان تەسۋىرى by Wing Sze Wincy Kung

Bamboo Craft Festival بىناكارلىق بايان تەسۋىرى by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award كۈمۈش مۇكاپاتى in گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش Competition Category.


كۈمۈشگرافىكا· 2023

Bamboo Craft Festival بىناكارلىق بايان تەسۋىرى

by Wing Sze Wincy Kung

Client: Wing Sze Kung

A' Design Award كۈمۈش مۇكاپاتى Winner in گرافىكا Category

38,682

Verified Award Winner

Verify Award Status for #150055

Colors

The Design

About Bamboo Craft Festival بىناكارلىق بايان تەسۋىرى

شياڭگاڭنىڭ كەڭ كۆلەمدە شەھەرلىشىشى ۋە مەدەنىيەتنىڭ كۆپ خىللىقىنىڭ يوقىلىشىغا تاقابىل تۇرۇش ئۈچۈن ، بامبۇك قول ھۈنەر-سەنئەت بايرىمى كەڭ كۆلەملىك ۋاقىتلىق بامبۇك سۇپىسى ۋە قۇرۇلمىسى بىلەن لايىھەلەنگەن بولۇپ ، شۇ يەردىكى كوچا تۇرمۇش مەدەنىيىتى ، ئەنئەنىسىنى قوغداش ۋە گۈللەندۈرۈش ئۈچۈن شەھەر بوشلۇقى تەبرىكلەش پائالىيىتى بەرپا قىلدى. قول ھۈنەرۋەنچىلىك بۇيۇملىرى. بۇ بايرام ھەر يىلى ئۆتكۈزۈلىدىغان بولۇپ ، شياڭگاڭنىڭ روھىنى گەۋدىلەندۈرىدىغان سېخ ۋە ئويۇنلار ئارقىلىق ئاممىنى شۇ يەردىكى كوچا مەدەنىيىتى ۋە قول ھۈنەر-سەنئەت بۇيۇملىرىنى تەجرىبە ۋە ئىزدىنىشكە جەلپ قىلىشنى مەقسەت قىلىدۇ.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Bamboo Craft Festival بىناكارلىق بايان تەسۋىرى A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Bamboo Craft Festival بىناكارلىق بايان تەسۋىرى ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Bamboo Craft Festival بىناكارلىق بايان تەسۋىرى كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging
Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags
illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology
printed materials: printed illustration, storybook
Design Challenge
The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research
More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration
Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration
The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow
The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits
Wing Sze Wincy Kung

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