Remaking Art ماركا كىملىكى by Meng Shenhui

Remaking Art ماركا كىملىكى by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 A' Design Award كۈمۈش مۇكاپاتى in گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش Competition Category.

كۈمۈشگرافىكا· 2024

Remaking Art ماركا كىملىكى

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

A' Design Award كۈمۈش مۇكاپاتى Winner in گرافىكا Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Remaking Art ماركا كىملىكى

«رېمېيكىڭ ئارت» (Remaking Art) مەدەنىيەت ئالاقە شىركىتى ئۈچۈن يارىتىلغان ماركا كىملىكىدۇر. تۇغ بەلگىسى (لوگو) R ۋە A دەسلەپكى ھەرپلىرىنى سىممېترىك بىر بەلگىگە بىرلەشتۈرگەن بولۇپ، ئۇلارنى تۇتاشتۇرغان سىزىقلار سۇدىكى ئەكس ئېتىشنى ئەسلىتىدۇ. توغرا سىزىق تارازىنى ئەسكە سالىدۇ ھەمدە ئادىللىق ۋە سەمىمىيلىكنى ئىپادىلەش ئۈچۈن ئىلگىرىكى تۇغ بەلگىسىدىن ساقلاپ قېلىنغان. كۆرۈنۈش سىستېمىسى سىزىقلارنى ئىشلىتىپ بېسىلغان ماتېرىياللار، ئوراش قاچىلاش ۋە ئىچكى كۆرگەزمىلەرنى بۆلىدۇ، شۇنداق قىلىپ ئوخشاش كۆرۈنۈش ئوخشىمىغان چوڭلۇق ۋە ماتېرىياللاردا ساقلىنىپ قالىدۇ. بۇ لايىھە سىممېترىيە، بىرلىشىش ۋە يېڭىلىنىشنى يەتكۈزىدۇ.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Remaking Art ماركا كىملىكى A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Remaking Art ماركا كىملىكى ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Remaking Art ماركا كىملىكى كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions & Packaging: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Production Technology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Challenge: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Research: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiration: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Project Duration: The project started in January 2022 and was completed in Shenzhen in May 2022
Operation Flow: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Image Credits: Copyright：CM Design