Omar Khayyam پىلاكات يۈرۈشلۈكى by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 A' Design Award كۈمۈش مۇكاپاتى in گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش Competition Category.
كۈمۈشگرافىكا· 2025
Omar Khayyam پىلاكات يۈرۈشلۈكى
Client: Vahid Mirzaei Design
A' Design Award كۈمۈش مۇكاپاتى Winner in گرافىكا Category
Verified Award Winner
Verify Award Status for #169346The Design
About Omar Khayyam پىلاكات يۈرۈشلۈكى
ئۆمەر ھەييام پارس شائىرى ئۆمەر ھەييامنىڭ شېئىرلىرىنى نامايان قىلىدىغان شەھەر پىلاكاتلىرى يۈرۈشلۈكى. بۇ پىلاكاتلار شائىرنىڭ تۇغۇلغانلىقىنىڭ 975 يىللىقىنى خاتىرىلەيدۇ. ھەربىر پىلاكات پارسچە تىپوگرافىيەنى ئۈستى سول تەرەپكە ئورۇنلاشتۇرۇلغان ئىنگلىزچە تەرجىمە بىلەن بىرلەشتۈرىدۇ. خەت نۇسخا لايىھىسى كلاسسىك پارس خەتتاتلىقىدىن ئىلھام ئالغان بولۇپ، ئاۋات ئاممىۋى سورۇنلاردا ئوقۇشچانلىقىنى ئاشۇرۇش ئۈچۈن ئىنچىكە پىششىقلانغان. ھەربىر پىلاكاتنىڭ چوڭلۇقى 150 گە 107 سانتىمېتىر بولۇپ، 300 dpi ئېنىقلىقتا CMYK رەڭ سىستېمىسى ئىشلىتىلگەن. بۇ يۈرۈشلۈك تېھراندىكى مېترو بېكەتلىرى ۋە باشقا ئاممىۋى سورۇنلاردا نامايان قىلىنغان.
The Recognition
About the A' Design Award كۈمۈش مۇكاپاتى
Omar Khayyam پىلاكات يۈرۈشلۈكى A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Omar Khayyam پىلاكات يۈرۈشلۈكى ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Omar Khayyam پىلاكات يۈرۈشلۈكى كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
- Dimensions & Packaging
- 150 cm X 107 cm
CMYK color
300 dpi - Tags
- Khayyam, Poster, Calligraphy, Typography, color, life, minimal
- Production Technology
- The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
- Design Challenge
- Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
- Research
- Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
- Inspiration
- The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
- Project Duration
- The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
- Operation Flow
- The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
- Image Credits
- Designed by Vahid Mirzaei
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