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SugarLady Ladies Brand Pop-up Store Popup Do'kan Ички Бөлмә Дизайни by Prism Design

SugarLady Ladies Brand Pop-up Store Popup Do'kan Ички Бөлмә Дизайни by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award كۈمۈش مۇكاپاتى in ئىچكى بوشلۇق ۋە كۆرگەزمە لايىھەلەش Competition Category.


كۈمۈشئىچكى بېزەك· 2017

SugarLady Ladies Brand Pop-up Store Popup Do'kan Ички Бөлмә Дизайни

by Prism Design

Client: Prism Design

A' Design Award كۈمۈش مۇكاپاتى Winner in ئىچكى بېزەك Category

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Verified Award Winner

Verify Award Status for #50897

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Popup Do'kan Ички Бөлмә Дизайни

SugarLady Хитайниң Шанхай шәһиридики бир аяллар кийим-кечәк бренди үчүн лайиһиләнгән popup до'кан ички бөлминиси. Шекәр кристали асасий тема сүпитидә ишлитилип, ички бөлмини бренд нами билән бағлайду. Һәр бир көргәзмә көзнәк по'латтин ясалған кариз үстигә санائәт нейлон парчиси йепиш арқилиқ қурулған. 600 * 600 миллиметрлик LED панеллар көзнәкләрни ичидин йорутиду, шуниң билән һәр бир бирлик йумшақ һалда парлайду. Көзнәкләр аддий һәм йениклиги сәвәвидин, көп хил формиларда жиғилиши, көчүрүлиши вә қайтидин бирләштүрүлиши мүмкин. Умумий майдани 6 * 10 метр болуп, кийим кийиш өйиниму өз ичигә алиду.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

SugarLady Ladies Brand Pop-up Store Popup Do'kan Ички Бөлмә Дизайни A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. SugarLady Ladies Brand Pop-up Store Popup Do'kan Ички Бөлмә Дизайни ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. SugarLady Ladies Brand Pop-up Store Popup Do'kan Ички Бөлмә Дизайни كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging
The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags
Sugar, Woman cloth
Production Technology
The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge
As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research
The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration
The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration
The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow
The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members
Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits
Photographer:MAKOTO ADACHI

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