The Moment 2020 يىللىق كالېندار by Xiutao Fu is a highly esteemed winner of the very prestigious 2020 A' Design Award ئالتۇن مۇكاپاتى in گرافىكا، رەسىم ۋە كۆرۈنۈش ئالاقە لايىھەلەش Competition Category.
ئالتۇنگرافىكا· 2020
The Moment 2020 يىللىق كالېندار
by Xiutao Fu
Client: Mattenai
A' Design Award ئالتۇن مۇكاپاتى Winner in گرافىكا Category
Verified Award Winner
Verify Award Status for #93258The Design
About The Moment 2020 يىللىق كالېندار
لەھزە كالېندارى قەدىمكى خىتاي جىقلار سىستېمىسى ۋە ئىنجىلدىكى ۋائىزچى كىتابىنىڭ دانالىقىدىن ئىلھام ئالىدۇ. بۇ لايىھە زامانىۋى جەمئىيەتنىڭ تىنچسىزلىنىش خاراكتېرىنى ئەكس ئەتتۈرۈپ، كىشىلەرنى ھەر پەسىلنى تونۇپ يېتىشكە ۋە ھازىرقى ۋاقىتنى قەدىرلەشكە ئەسلىتىدۇ. بۇ يېڭى لايىھىلەشتە، ئاي بەتنىڭ ئوتتۇرىسىغا بېسىلغان، چېسلا ئەسا رەڭ گراديېنتلىق دۇگا بويىچە تىزىلغان. چېسلا ۋە دۇگىلار مەركەز ئەتراپىدا سائەت يۆنىلىشىدە ئايلىنىش بىلەن بىر ۋاقىتتا، يېرىم سۈزۈك قەغەزنىڭ تەسىرىدە، ئاستا-ئاستا سۇسلىشىپ - مەڭگۈلۈكنىڭ بىر قاتار ھازىرقى لەھزىلەردىن تەركىب تاپقانلىقىنىڭ شېئىرانە چۈشەنچىسىنى كەلتۈرۈپ چىقىرىدۇ.
The Recognition
About the A' Design Award ئالتۇن مۇكاپاتى
The Moment 2020 يىللىق كالېندار A' Design Award ئالتۇن مۇكاپاتىنىڭ غالىبى، بۇ بىرىنچى دەرىجىلىك، ئاجايىپ ۋە ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. ئالتۇن غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئىستېداتى، ھېكمىتى ۋە ماھارىتىنى ئەكس ئەتتۈرىدىغان ناھايىتى يېڭىلىقچان، يېراقنى كۆرەر ۋە كۆزنى چاقنىتىدىغان ئىجادىيەتلەردۇر. The Moment 2020 يىللىق كالېندار ئىلگىرى كۆرۈلمىگەن قىممەت يارىتىدىغان، ناھايىتى ماختالغان، يۈزلىنىش بەلگىلىگۈچى ۋە ئابىدە خاراكتېرلىك ئىختىرا بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award ئالتۇن مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى زور پايدا بىلەن كېڭەيتىدىغان كۆزنى قاماشتۇرىدىغان، ئىززەتلىك تۈر. The Moment 2020 يىللىق كالېندار كۈچلۈك ئارزۇ ھېسسىياتى پەيدا قىلىدۇ، قىزغىنلىقنى قوزغايدۇ، ئىجادىيەتنى رىغبەتلەندۈرىدۇ ۋە بىزنى مەپتۇن قىلىدۇ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
- Dimensions & Packaging
- 185mm x 94mm x 46.5mm
- Tags
- Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
- Production Technology
- The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
- Design Challenge
- The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
- Research
- Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
- Inspiration
- Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
- Project Duration
- The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
- Operation Flow
- Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
- Patents
- Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
- Team Members
- Creative Director & Designer: Xiutao FU
- Image Credits
- Echo Chen, 2019
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