Cera Una Volta Винна Етикетка by Giovanni Murgia

Cera Una Volta Винна Етикетка by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 Золота нагорода A' Design Award in Дизайн упаковки Competition Category.

ЗолотоУпаковка· 2021

Cera Una Volta Винна Етикетка

by Giovanni Murgia

Client: Cantine Chessa

Золота нагорода A' Design Award Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #108149

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Colors

The Design

About Cera Una Volta Винна Етикетка

Cera Una Volta (Одного разу) — це не просто вино, а й стрибок у минуле. Він народився з мрії створити маленьку енологічну коштовність, зберігаючи вчення предків і технології виноробства минулого. Ідея творчої концепції вина розповідає, у простоті казкової гіперболи, добре представленої ілюстраціями на етикетці, історію народження цього вина та того, хто його виготовив. Обраний навмисне казковий стиль, щоб надати чарівного відтінку вину, яке значно відрізняється від класичного стилю Верментіно.

The Recognition

About the Золота нагорода A' Design Award

Cera Una Volta Винна Етикетка є переможцем Золотої нагороди A' Design Award — надзвичайно престижного визнання, що присуджується першокласним, чудовим і видатним дизайнам. Переможці Золотої нагороди — це надзвичайно інноваційні, візіонерські та блискуче вражаючі творіння, що відображають геніальність, мудрість і майстерність своїх дизайнерів. Очікується, що Cera Una Volta Винна Етикетка буде високо вихваляним, трендовим і монументальним винаходом, що приносить безпрецедентну цінність. Цей дизайн-переможець Золотої нагороди A' Design Award — вражаючий, поважний проєкт, який надзвичайно корисний і розширює межі мистецтва, науки, дизайну й технологій. Cera Una Volta Винна Етикетка викликає інтенсивні почуття бажання, збуджує пристрасть, заохочує творчість і захоплює нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensions & Packaging: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tags: wine, packaging, illustration, label design
Production Technology: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Design Challenge: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Research: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiration: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Project Duration: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Operation Flow: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Team Members: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Image Credits: 3D Render: Bruno Haver
Photography: Giovanni Murgia