Constellation Упаковка для запальнички by Sunhwa Lee and Wenyuan Chen

Constellation Упаковка для запальнички by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 Золота нагорода A' Design Award in Дизайн упаковки Competition Category.

ЗолотоУпаковка· 2021

Constellation Упаковка для запальнички

by Sunhwa Lee and Wenyuan Chen

Client: Zippo (China) Outdoor Products Co., Ltd.

Золота нагорода A' Design Award Winner in Упаковка Category

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Colors

The Design

About Constellation Упаковка для запальнички

Constellation — це лімітована серія пакувального дизайну для колекційних запальничок. Упаковка світиться через маленькі точки на своїй поверхні, і вогники можна вмикати один за одним, утворюючи різні знаки зодіаку. Наприкінці ефекту вогники повільно згасають і засвічуються знову. Світловий ефект заряджається через USB-кабель і працює дванадцять годин при повній зарядці. Запальнички тримаються на внутрішній упаковці за допомогою магнітів, тому коробку також можна використовувати як вітрину. Прихована трикутна планка розкладається ззаду, щоб упаковка стояла вертикально. Основним використаним матеріалом є папір.

The Recognition

About the Золота нагорода A' Design Award

Constellation Упаковка для запальнички є переможцем Золотої нагороди A' Design Award — надзвичайно престижного визнання, що присуджується першокласним, чудовим і видатним дизайнам. Переможці Золотої нагороди — це надзвичайно інноваційні, візіонерські та блискуче вражаючі творіння, що відображають геніальність, мудрість і майстерність своїх дизайнерів. Очікується, що Constellation Упаковка для запальнички буде високо вихваляним, трендовим і монументальним винаходом, що приносить безпрецедентну цінність. Цей дизайн-переможець Золотої нагороди A' Design Award — вражаючий, поважний проєкт, який надзвичайно корисний і розширює межі мистецтва, науки, дизайну й технологій. Constellation Упаковка для запальнички викликає інтенсивні почуття бажання, збуджує пристрасть, заохочує творчість і захоплює нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions & Packaging: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Production Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Project Duration: The project started in April 2020 and launched in February 2021 in China.
Operation Flow: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Team Members: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen