Melodic Realm Пляшка для байцзю by Huang Yong

Melodic Realm Пляшка для байцзю by Huang Yong is a highly esteemed winner of the very prestigious 2026 Бронзова нагорода A' Design Award in Дизайн упаковки Competition Category.

БронзаУпаковка· 2026

Melodic Realm Пляшка для байцзю

by Huang Yong

Client: Ortho

Бронзова нагорода A' Design Award Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #182812

View at A' Design Award Press Release Award Badge

Colors

The Design

About Melodic Realm Пляшка для байцзю

Melodic Realm — це пляшка, розроблена для байцзю, традиційного китайського міцного напою. Форма натхненна позолоченою восьмигранною чашею з мотивами музикантів епохи династії Тан, а восьмигранна структура відтворена в кераміці, випаленій за високої температури. Покриття, нанесене методом фізичного осадження з парової фази, надає поверхні золотистого металевого блиску з високою твердістю та доброю стійкістю до корозії. Рельєфні різьблення із зображеннями ханьських та інших музикантів проходять уздовж восьми граней, нагадуючи сцену музики, що лунає з усіх боків. Прозорий акриловий футляр дозволяє демонструвати виріб з усіх сторін.

The Recognition

About the Бронзова нагорода A' Design Award

Melodic Realm Пляшка для байцзю є переможцем Бронзової нагороди A' Design Award — надзвичайно престижного визнання, що присуджується видатним дизайнам, які вирізняються креативністю, винахідливістю та кмітливістю. Переможці Бронзової нагороди — це вкрай вправні та вражаюче креативні артефакти, що засвідчують великий досвід, уяву та знахідливість своїх дизайнерів. Очікується, що Melodic Realm Пляшка для байцзю буде високо цінованим, улюбленим і обожнюваним об'єктом, помітно професійним та інноваційним. Цей дизайн-переможець Бронзової нагороди A' Design Award втілює найкращі практики в мистецтві, науці, дизайні й технологіях і чудовий своєю увагою до деталей. Melodic Realm Пляшка для байцзю чудово задовольняє потреби, торкається бажань, зачаровує почуття та привертає цікавість.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the Tang Dynasty national treasure "Gilded Octagonal Cup with Musician Motif", this work adopts ceramic to reproduce the classic octagonal structure. It is coated with PVD gilding technology, showing a noble metallic luster and durable texture. The relief carvings of musicians from Han and other ethnic groups undulate along the eight sides, vividly recreating the magnificent scene of "music playing from all directions".
Dimensions & Packaging: 30cmx12cmx9cm
Production Technology: This product uses high-white clay fired at 1280℃, accurately restoring the geometric structure of the Tang Dynasty octagonal gold cup. PVD physical vapor deposition technology applies a 2–3μm TiN coating with 2000HV Vickers hardness, presenting 24K gold luster and excellent corrosion and oxidation resistance.
The bottle relief is formed by five-axis CNC precision molds. The musician patterns are distributed along the octagonal surface with a texture depth of 0.3–0.5mm, reproducing the engraving style of the Tang Dynasty. The outer packaging adopts high-transmittance PMMA with light transmittance ≥92%, double‑polished for 360° panoramic display. It features high impact resistance and UV protection, reaching museum‑grade exhibition standards.
Design Challenge: The core challenge of this project is to revitalize the millennium-old national treasure in modern design.
I. Replica Difficulty: The Tang octagonal gold cup has complex facets and musician patterns. Accurately reproducing its geometry on ceramic, while applying PVD gilding, requires repeated tests on ceramic shrinkage, coating adhesion, and color stability.
II. Visual Narrative Difficulty: Translating “music from all directions” into a static object demands undulating reliefs that create dynamic rhythm via light and shadow, letting the bottle resonate with Tang vitality.
III. Cultural Integration Difficulty: Linking ancient court banquets with Jiannanchun’s “National Liquor of the Tang Dynasty” identity to make heritage tangible.
IV. Exhibition Experience Difficulty: Packaging that balances protection and transparency, achieving museum‑style panoramic display for a timeless dialogue.
Research: Inspired by the Tang Dynasty's "Gilded Octagonal Cup with Musician Motifs" and combining Jiannanchun’s identity as the "National Liquor of the Tang Dynasty", this work recreates the grand banquet scene of "Music from All Directions". It adopts a ceramic base and PVD gilding technology to restore the octagonal shape and musician reliefs, and is equipped with a high-transparency acrylic display case. Through CNC precision carving and high-temperature firing, it integrates the aesthetics of cultural relics with modern craftsmanship, enabling users to dialogue with the Tang Dynasty via touch and taste, and realizing the tangible inheritance of traditional culture.
Inspiration: Inspired by the Tang Dynasty national treasure "Gilded Eight-Sided Gold Cup with Musician Motif", the bottle shape replicates the classic eight-sided design of the gold cup, recreating the scene of Han and non-Han musicians dancing and playing music, vividly depicting the magnificent movement of "music playing from all directions".
Project Duration: It will be launched in Xi'an, China in March 2025 and conclude in Xi'an, China in January 2026.
Operation Flow: Inspired by the Tang Dynasty's "Gilded Octagonal Cup with Musician Motifs," and incorporating Jiannanchun's identity as the "National Liquor of the Tang Dynasty," this piece recreates the grand Tang Dynasty banquet ceremony of "Music from All Directions." The octagonal design is replicated, with a PVD gilding layer on ceramic, embossed musician motifs, and an acrylic display case. Designers, engineers, and historical consultants collaborated to complete the gilded porcelain bottle. This object serves as a time capsule, allowing users to engage in a dialogue with the Tang Dynasty through touch, sight, and sip, achieving a tangible inheritance of traditional culture.
Team Members: Yong Huang