Creative Trade Mark Упаковка для меду by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 Золота нагорода A' Design Award in Дизайн упаковки Competition Category.
ЗолотоУпаковка· 2020
Creative Trade Mark Упаковка для меду
Client: Lithuanian local bee farm Honey Moon
Золота нагорода A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #91735The Design
About Creative Trade Mark Упаковка для меду
The Botanic — це дизайн упаковки для сирого меду, представленого у скляній банці об'ємом 380 мл. Етикетка виготовлена з темно-зеленого некрейдованого паперу та оформлена багаторівневим блінтовим тисненням і висічкою у формі шестикутника — форми, що нагадує бджолині стільники. Елементи матового шовкографічного друку та прозорої глянцевої фольги додають контрасту темному фону. Двосторонній складений ярлик містить опис продукту. Кожна банка закривається дерев'яною кришкою, виготовленою вручну з липи — дерева, нектар якого збирають бджоли. Дизайн відображає чистоту сирого меду.
The Recognition
About the Золота нагорода A' Design Award
Creative Trade Mark Упаковка для меду є переможцем Золотої нагороди A' Design Award — надзвичайно престижного визнання, що присуджується першокласним, чудовим і видатним дизайнам. Переможці Золотої нагороди — це надзвичайно інноваційні, візіонерські та блискуче вражаючі творіння, що відображають геніальність, мудрість і майстерність своїх дизайнерів. Очікується, що Creative Trade Mark Упаковка для меду буде високо вихваляним, трендовим і монументальним винаходом, що приносить безпрецедентну цінність. Цей дизайн-переможець Золотої нагороди A' Design Award — вражаючий, поважний проєкт, який надзвичайно корисний і розширює межі мистецтва, науки, дизайну й технологій. Creative Trade Mark Упаковка для меду викликає інтенсивні почуття бажання, збуджує пристрасть, заохочує творчість і захоплює нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimensions & Packaging
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Tags
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Production Technology
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Design Challenge
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Research
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiration
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Project Duration
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Operation Flow
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Team Members
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Image Credits
- Photo: Produck, MIndaugas Norkaitis
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