DamoWang Taurine Energy Drink انرجی ڈرنک کی پیکیجنگ by Chi Forest is a highly esteemed winner of the very prestigious 2022 A' Design Award کانسی انعام in پیکیجنگ ڈیزائن Competition Category.
کانسیپیکیجنگ· 2022
DamoWang Taurine Energy Drink انرجی ڈرنک کی پیکیجنگ
by Chi Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award کانسی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #135611The Design
About DamoWang Taurine Energy Drink انرجی ڈرنک کی پیکیجنگ
ڈامو وانگ ٹورین انرجی ڈرنک ایک فنکشنل مشروب ہے جو 250 ملی لیٹر کے لوہے کے کین میں پیش کیا گیا ہے۔ کین کی پیمائش 65.6 ضرب 91.8 ملی میٹر ہے اور اسے دھات پر ہائی گلوس شفاف پرنٹنگ کے ساتھ تیار کیا گیا ہے۔ آرٹ ورک میں چینی دیومالا کے جنگجو چی یو سے متاثر ایک کردار دکھایا گیا ہے، جس کے ساتھ انگوٹھا اٹھانے کا اشارہ طاقت اور اعتماد کی نشاندہی کرتا ہے۔ اس مشروب میں جنسنگ اور چینی وولف بیری شامل ہیں، جو توانائی بحال کرنے کے لیے استعمال ہونے والی روایتی جڑی بوٹیاں ہیں۔ مانوس دھاتی کین پکڑنے میں آسان ہے اور جلد ٹھنڈا ہو جاتا ہے۔
The Recognition
About the A' Design Award کانسی انعام
DamoWang Taurine Energy Drink انرجی ڈرنک کی پیکیجنگ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ DamoWang Taurine Energy Drink انرجی ڈرنک کی پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ DamoWang Taurine Energy Drink انرجی ڈرنک کی پیکیجنگ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
- Dimensions & Packaging
- 65.6mm x 91.8mm
- Tags
- Branding, Packaging, Chinese National Tide
- Production Technology
- High gloss iron transparent printing can on iron cans.
- Design Challenge
- There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
- Research
- The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
- Inspiration
- The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
- Project Duration
- The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China. - Operation Flow
- It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
- Team Members
- Yushu Zhang, Yiqun Tang
- Image Credits
- Yushu Zhang, Yiqun Tang
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