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Eataly Ginza ریستوران کا اندرونی ڈیزائن by Uds Ltd.

Eataly Ginza ریستوران کا اندرونی ڈیزائن by Uds Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award نقرئی انعام in داخلی جگہ اور نمائش ڈیزائن Competition Category.


چاندیداخلی سجاوٹ· 2022

Eataly Ginza ریستوران کا اندرونی ڈیزائن

by Uds Ltd.

Client: EATALY Asia Pacific, LTD.

A' Design Award نقرئی انعام Winner in داخلی سجاوٹ Category

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Verified Award Winner

Verify Award Status for #136882

Colors

The Design

About Eataly Ginza ریستوران کا اندرونی ڈیزائن

ایٹلی گنزا ایک ریستوران، مارکیٹ اور کیفے کا اندرونی ڈیزائن ہے جو ٹوکیو کے گنزا علاقے میں واقع تجارتی مرکز "گنزا سکس" کی چھٹی منزل پر واقع ہے۔ ڈیزائن "ایٹلی گارڈن" کے تصور کی پیروی کرتا ہے۔ 1000 مربع میٹر کے کل رقبے کو چھوٹی دکانوں کے ایک مجموعے کی صورت میں ترتیب دیا گیا ہے، جس میں گلی کے لیمپ کے انداز کی روشنی، پودے اور بینچ شامل ہیں۔ افقی پارٹیشنز کو کم سے کم رکھا گیا ہے اور چھت کو بے نقاب چھوڑا گیا ہے، جبکہ فرش کی تبدیلیاں مختلف حصوں کی حد بندی کرتی ہیں۔ مرکزی بار ایک اطالوی قصبے کے چوک کی یاد دلاتا ہے۔ باغ نما ترتیب زائرین کو آسانی سے داخل ہونے اور آرام سے وقت گزارنے کی دعوت دیتی ہے۔

The Recognition

About the A' Design Award نقرئی انعام

Eataly Ginza ریستوران کا اندرونی ڈیزائن A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Eataly Ginza ریستوران کا اندرونی ڈیزائن سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Eataly Ginza ریستوران کا اندرونی ڈیزائن وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
"Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
Dimensions & Packaging
The total floor area is 1000 square meters.
Tags
Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
Production Technology
The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
Design Challenge
Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
Research
By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
Inspiration
Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible.
Project Duration
It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
Operation Flow
Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day.
Patents
Uds Ltd. + Eataly Asia Pacific, Ltd.
Team Members
Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
Image Credits
#1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021

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