Readey ری سیٹ اور ڈیٹاکس برش by Takako Yoshikawa

Readey ری سیٹ اور ڈیٹاکس برش by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی انعام in خوبصورتی، ذاتی نگہداشت اور کاسمیٹک مصنوعات ڈیزائن Competition Category.

کانسیکاسمیٹک مصنوعات· 2024

Readey ری سیٹ اور ڈیٹاکس برش

by Takako Yoshikawa

Client: Samantha Global

A' Design Award کانسی انعام Winner in کاسمیٹک مصنوعات Category

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Verified Award Winner

Verify Award Status for #155010

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Readey ری سیٹ اور ڈیٹاکس برش

ری سیٹ اور ڈیٹاکس برش ریڈی کو اس تصور کے ساتھ تیار کیا گیا ہے کہ صارفین فوری طور پر اپنے آپ کو خوبصورت اور پراعتماد انداز میں محسوس کر سکیں۔ یہ منفرد ڈیزائن بالوں کو ریشم جیسی ہموار ساخت میں تبدیل کرتا ہے اور تازگی کا احساس فراہم کرتا ہے۔ تقریباً 6000 کمپن فی منٹ کی رفتار پر کام کرتے ہوئے، یہ ہیئر برش مؤثر طریقے سے جامد بجلی کو دبا دیتا ہے۔ دوہری منفی آئنز اور 88 دھاتی پنوں کے ساتھ، یہ کھوپڑی کو متحرک کرتا ہے، بالوں کی کیوٹیکلز کو سیدھا کرتے ہوئے ٹھنڈا اور آرام دہ تجربہ فراہم کرتا ہے۔ نتیجہ اچھی طرح نمی سے بھرپور، الجھن سے پاک بال ہیں۔

The Recognition

About the A' Design Award کانسی انعام

Readey ری سیٹ اور ڈیٹاکس برش A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Readey ری سیٹ اور ڈیٹاکس برش سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Readey ری سیٹ اور ڈیٹاکس برش ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability.
Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour.
Dimensions & Packaging: W76mm x D70mm x H145mm , Voltage 3.7V USB-C , lithium polymer battery 500mAh
Tags: haircare, hairbrush, beauty care, reset & detox, personal care
Production Technology: The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.
Design Challenge: I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.
Research: By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products.
At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design.
Inspiration: In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand.
The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand.
In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage.
Project Duration: This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.
Operation Flow: Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.
Patents: Design Right : Applying for design registration Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
Team Members: Product Design : Takako Yoshikawa
Artistic Direction : Takako Yoshikawa and Kasetu Souzou Inc.
Brand : Samantha Beauty
Manufacturer : Koizumi Seiki Corporation
Image Credits: Main Image,#1〜4,All images
Artistic Director, Takako Yoshikawa