Reserva Das Parkias برانڈ آئیڈینٹیٹی by Tiago De Albuquerque Sales E Kiemle is a highly esteemed winner of the very prestigious 2024 A' Design Award کانسی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.
کانسیگرافک· 2024
Reserva Das Parkias برانڈ آئیڈینٹیٹی
by Tiago De Albuquerque Sales E Kiemle
Client: Tiago de Albuquerque Sales e Kiemle - Tiago Versalles
A' Design Award کانسی انعام Winner in گرافک Category
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The Design
About Reserva Das Parkias برانڈ آئیڈینٹیٹی
The Parkias Reserve ایک اہم ماحولیاتی منصوبہ ہے جو مٹی کی بحالی، مقامی درختوں کے ساتھ زوال پذیر علاقوں میں دوبارہ جنگلات کاری اور حیاتیاتی تنوع کے تحفظ کا کام کرتا ہے۔ علامتی مطالعات کی بنیاد پر، اس کا لوگو Parkia pendula کی نمائندگی کے لیے ڈیزائن کیا گیا، جو 40 میٹر تک بلند ہونے والا ایک شاندار درخت ہے جس میں سرخ پھولوں کے گولوں کے منفرد بائیو ڈیزائن کی وجہ سے خصوصیت ہے جو جھولوں کی طرح لٹکتے ہیں۔ ان حوالوں کو مقامی جسمانی پینٹنگز کی جمالیات اور پروں کے تاج کے ساتھ ملا کر، جو برازیلی جنگلات کے مقامی لوگوں کا تاج ہے، Parkia کی ایک نئی نمائندگی پیدا ہوئی: تاج پوش درخت، بحر اوقیانوس کے جنگل کی شان و شوکت
The Recognition
About the A' Design Award کانسی انعام
Reserva Das Parkias برانڈ آئیڈینٹیٹی A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Reserva Das Parkias برانڈ آئیڈینٹیٹی سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Reserva Das Parkias برانڈ آئیڈینٹیٹی ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
- Tags
- sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design
- Production Technology
- Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
- Design Challenge
- Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
- Research
- In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
- Inspiration
- Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
- Project Duration
- The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
- Operation Flow
- Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
- Patents
- Copyright belongs to Tiago de Albuquerque Sales and Kiemle, 2024
- Team Members
- Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
- Image Credits
- Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017
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