Joy To Go پیکیجنگ by Du Qingyu and Zhang Jun is a highly esteemed winner of the very prestigious 2025 A' Design Award آہنی انعام in پیکیجنگ ڈیزائن Competition Category.
لوہاپیکیجنگ· 2025
Joy To Go پیکیجنگ
Client: Joy Studio
A' Design Award آہنی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #165104The Design
About Joy To Go پیکیجنگ
جوائے ٹو گو فاسٹ فوڈ ڈیلیوری پیکیجنگ جوائے نامی پیارے چھوٹے کردار آئی پی کو کھانے کے ساتھ یکجا کرتی ہے، جو پورے پیکیج سسٹم میں ایک مربوط ڈیزائن تخلیق کرتا ہے۔ یہ دل چسپ عناصر نہ صرف تفریح کے لیے ڈیزائن کیے گئے ہیں بلکہ پیکیجنگ کے کھولنے کے طریقہ کار کی جانب بھی اشارہ کرتے ہیں۔ مثال کے طور پر، ہیمبرگر کی پیکیجنگ پر ایک کردار دکھایا گیا ہے جس کے سر پر ہیمبرگر ہے۔ مزید ہیمبرگر کے اجزاء صرف اس وقت بتدریج نظر آتے ہیں جب صارفین ڈھکن کھولتے ہیں۔ مزید برآں، پیکیجنگ کو دوبارہ استعمال کیا جا سکتا ہے، کیونکہ نقشوں کو پھاڑ کر بک مارکس بنائے جا سکتے ہیں، جو ماحولیاتی آگاہی کو فروغ دینے میں مدد کرتا ہے۔
The Recognition
About the A' Design Award آہنی انعام
Joy To Go پیکیجنگ A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ Joy To Go پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ Joy To Go پیکیجنگ اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
- Dimensions & Packaging
- Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm - Tags
- Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
- Production Technology
- For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
- Design Challenge
- Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
- Research
- We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
- Inspiration
- To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
- Project Duration
- The project started in April 2024 in Beijing and finished in October 2024 in Beijing
- Operation Flow
- We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
- Team Members
- Du Qingyu
Zhang Jun - Image Credits
- Du Qingyu
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