Rana Gaber tomonidan Grand Egyptian Museum Korporativ identifikatsiya

Rana Gaber tomonidan yaratilgan Grand Egyptian Museum Korporativ identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinGrafika· 2020

Grand Egyptian Museum Korporativ identifikatsiya

muallif: Rana Gaber

Mijoz: Rana Hossam

Grafika toifasida A' Design Award Oltin Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Grand Egyptian Museum Korporativ identifikatsiya haqida

Grand Egyptian Museum — qadimgi Misr yodgorliklari muzeyi uchun yaratilgan korporativ identifikatsiya. Logotip "Misr" deb o'qiladigan beshta iyeroglifdan tashkil topgan bo'lib, ular geometrik va sodda shaklga birlashtirilgan. Cho'zilgan to'rtburchak shakl kartush — shohona ismni bildiruvchi ramkadan ilhomlangan. Qora rang asosiy rang sifatida tanlangan, chunki Nil daryosining qirg'oqlari "Qora Yer" deb atalgan. Ikkilamchi ranglar qadimgi Misr zargarlik buyumlaridan ilhomlangan. Roboto asosiy shrift sifatida tanlangan, chunki uning burchaklari va egri chiziqlari logotipnikiga mos keladi. Shuningdek, eksperimental yo'naltiruvchi belgilar tizimi ishlab chiqilgan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Grand Egyptian Museum Korporativ identifikatsiya A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Grand Egyptian Museum Korporativ identifikatsiya misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Grand Egyptian Museum Korporativ identifikatsiya kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
O'lchamlar va qadoqlash: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Teglar: Visual Identity, Logo, Branding, Typography, Signage system
Ishlab chiqarish texnologiyasi: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Dizayn muammosi: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Tadqiqot: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Ilhom: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Loyiha muddati: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Ish jarayoni: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Jamoa a'zolari: none.
Rasm mualliflari: credits to: Shutterstock and bensound