Culture to Technology Identity Plakat by Lei Wang

Culture to Technology Identity Plakat by Lei Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Platina Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

PlatinaGrafika· 2025

Culture to Technology Identity Plakat

by Lei Wang

Client: Hefei High Tech Digital Technology Co., LTD.

A' Design Award Platina Mukofoti Winner in Grafika Category

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Colors

The Design

About Culture to Technology Identity Plakat

Madaniyatdan Texnologiya Identifikatsiyasigacha — avtobus bekatlaridagi yorug'lik qutilarida namoyish etish uchun mo'ljallangan plakat. Yuqori qismida Anhui so'zining xitoycha iyeroglifi Xuychjou arxitekturasining klassik konturlari bilan o'ralgan bo'lib, mintaqaviy tarix va madaniyatni eslatadi. Iyeroglif asta-sekin elektron zanjirga aylanib, Xefey Yuqori Texnologiyalar degan to'rtta xitoycha iyeroglif bilan yakunlanadi. Plakat o'lchami 60 x 90 santimetr. Gradientli ko'k ranglar maxsus rang ustma-ust bosish usulida chop etilgan, zanjir chiziqlari esa bo'rtma effekt hosil qilish uchun lokal UV lak bilan qoplangan.

The Recognition

About the A' Design Award Platina Mukofoti

Culture to Technology Identity Plakat A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Culture to Technology Identity Plakat yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Culture to Technology Identity Plakat istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimensions & Packaging: 60X90cm
Tags: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Production Technology: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Design Challenge: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Research: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiration: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Project Duration: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Operation Flow: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patents: Hefei High Tech Digital Technology Co., LTD.
Team Members: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Image Credits: Hefei High Tech Digital Technology Co., LTD.