Platina Grafika · 2022
Terra Coffee Roasters Brendlash
- A' Design Award Platina Mukofoti 2022 in Grafika
- CLIENT: Terra Coffee Roasters
- Estimated Number of Design Views: 566,186
- Verification code 0725FF8B7F · Verify this award
Colors
About Terra Coffee Roasters Brendlash
Kofe donlari yetishtiriladigan ishlab chiqarish muhitidan tarqaladigan aromaga asoslangan egri chiziqli logotip dizayni tabiiy, yuqori sifatli kofe tajribasini vizual tarzda ifodalaydi. Har bir brend yorlig'ida ishlab chiqaruvchilarning yuzlarini ularning kelib chiqishi, muhiti va iste'molchilar bilan bog'laydigan mahalliy fotosuratlardan tashkil topgan kollaj hamda lazzat profilini aks ettiruvchi grafikalar mavjud. Bu har bir mintaqada ishlab chiqariladigan turli xil kofelarning o'ziga xos jozibadorligini etkazadi.
About the A' Design Award Platina Mukofoti
Terra Coffee Roasters Brendlash A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Terra Coffee Roasters Brendlash yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Terra Coffee Roasters Brendlash istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.
Press Kit
- Unique Properties
- As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
- Dimensions & Packaging
- Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm - Tags
- Branding, Coffee, Graphicdesign, Package, Logo, Identity
- Production Technology
- To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling". - Design Challenge
- The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness. - Research
- In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
- Inspiration
- Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.
The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.
The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers. - Project Duration
- The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
- Operation Flow
- Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction. - Image Credits
- Photography : Yuma Gamae(Package,PR Tools)
