Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni by Zhang Zhipeng

Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2020

Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

26,662

Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni

Shiwanyubingshao — bu xitoy ichimligi uchun qadoqlash dizayni. Dizayn asosiy vizual mavzu sifatida sher raqsi — an'anaviy xitoy tomoshasidan foydalanadi. Shisha shishadan qora shaffof purkalgan tugatma bilan tayyorlangan bo'lib, shishaning shakli qadimgi xitoy sharob idishlariga asoslangan va zarhal tafsilotlarga ega. Tashqi quti maxsus qora qog'ozdan bo'rttirib bosish jarayoni bilan tayyorlangan. Qutining yuqori qismiga tasvirlangan sher boshi joylashtirilgan. Qutini ochganda sherning bosh rangi namoyon bo'lib, ichish jarayoniga tantanavorlik tuyg'usini qo'shadi.

The Recognition

About the A' Design Award Kumush Mukofoti

Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng