Mtn Dew AMP Game Fuel Launch Asosiy vazifa: Ichimlik qadoqlash by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.
KumushQadoqlash· 2020
Mtn Dew AMP Game Fuel Launch Asosiy vazifa: Ichimlik qadoqlash
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Kumush Mukofoti Winner in Qadoqlash Category
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The Design
About Mtn Dew AMP Game Fuel Launch Asosiy vazifa: Ichimlik qadoqlash
Mtn Dew AMP Game Fuel Launch — bu geymerlar uchun mo'ljallangan, tayyor holda ichiladigan energiya ichimligi uchun yaratilgan ichimlik qadoqlash va brend identifikatsiyasi dizayni. Vizual identifikatsiya keng tarqalgan klishelardan qochgan holda geyming va e-sport muhitiga mos ravishda ishlab chiqilgan. Kuchli grafik asos kelajakdagi mahsulotlar, hamkorliklar va iste'molchi tajribalarini qo'llab-quvvatlaydi. Brend, mahsulot va iste'molchi tajribasini qamrab oluvchi to'liq ishga tushirish resurslari to'plami ishlab chiqildi. Dizayn ichimlikni e-sport atletlari va geymerlarga haqqoniy tarzda taqdim etishni maqsad qiladi.
The Recognition
About the A' Design Award Kumush Mukofoti
Mtn Dew AMP Game Fuel Launch Asosiy vazifa: Ichimlik qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Mtn Dew AMP Game Fuel Launch Asosiy vazifa: Ichimlik qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Mtn Dew AMP Game Fuel Launch Asosiy vazifa: Ichimlik qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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